Amka Products (Pty) Ltd in Home Care (South Africa)

June 2014 | 2 pages | ID: A447FCBBC68EN
Euromonitor International Ltd

Abstracts

Amka Products is expected to maintain its price positioning in the economy segment to increase its base of low-income consumers. The company is unlikely to implement major product developments in South Africa, due to the challenging economic conditions resulting in lower purchasing power and the rising cost of living. Amka will focus on its existing range of products within home care by promoting its brands through advertising and wide distribution.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Amka Products (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Amka Products (Pty) Ltd: Competitive Position 2013