Aekyung Industrial Co Ltd in Home Care (South Korea)

January 2017 | 2 pages | ID: A507B7DCA70EN
Euromonitor International Ltd

Abstracts

Aekyung’s main strategy for 2016 revolved around CCM (Consumer Centred Management). This involved the implementation of various consumer-oriented management practices such as VOC (Voice of Customer), customer satisfaction surveys and hands-on experience of customer service for all company employees, including the CEO.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Aekyung Industrial Co Ltd: Key Facts
  Summary 2 Aekyung Industrial Co Ltd: Operational Indicators 2014-2015
Competitive Positioning
  Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2016