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Martec Handels AG in Home Care (Switzerland)

September 2013 | 2 pages | ID: M02B004F8F9EN
Euromonitor International Ltd

US$ 150.00

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Martec Handels AG is deeply rooted in the Swiss chemical/technical category but would like to be perceived as more than a traditional home care and home insecticides manufacturer. Its main strategy focuses on innovative products and the company has a mid-upper price positioning while it seeks to occupy an important position in the niche category of chemical/technical products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Martec Handels AG: Key Facts
Summary 2 Martec Handels AG: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Martec Handels AG: Competitive Position 2012


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