Martec Handels AG in Home Care (Switzerland)
Martec Handels AG is deeply rooted in the Swiss chemical/technical category but would like to be perceived as more than a traditional home care and home insecticides manufacturer. Its main strategy focuses on innovative products and the company has a mid-upper price positioning while it seeks to occupy an important position in the niche category of chemical/technical products.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Martec Handels AG: Key Facts
Summary 2 Martec Handels AG: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Martec Handels AG: Competitive Position 2012
Key Facts
Summary 1 Martec Handels AG: Key Facts
Summary 2 Martec Handels AG: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Martec Handels AG: Competitive Position 2012