Nau SpA in Eyewear (Italy)

June 2017 | 3 pages | ID: N5F4A0A65B2EN
Euromonitor International Ltd

Abstracts

Nau’s key strategy is to offer consumers affordable eyewear. The company is present nationwide on high streets throughout Italy. The NAU! brand has been able to withstand the stagnation in the Italian economy in recent years. The company is set to continue to base its strategy on key values such as respect for the environment and innovation. In fact, every two weeks the company offers a new limited edition collection which is quality certified. Its glasses are an expression of Italian taste, fas...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nau SpA: Key Facts
  Summary 2 Nau SpA: Operational Indicators
Company Background
Internet Strategy
Private Label
  Summary 3 Nau SpA: Private Label Portfolio
Competitive Positioning
  Summary 4 Nau SpA: Competitive Position 2016