Grupo Tecnol SA in Eyewear (Brazil)

December 2015 | 3 pages | ID: G8AD7CC4C66EN
Euromonitor International Ltd

Abstracts

Grupo Tecnol’s strategic direction continues to be focused on the investment of licensed production of mid-priced brands such as Playboy, Forum and Turma da Monica, while Luxottica Group (which acquired Grupo Tecnol in 2011) focuses on premium and super premium brands. This positioning allows Grupo Tecnol to focus on low-income and middle-income consumers who are looking for a good-quality product at a low price.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Grupo Tecnol SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Grupo Tecnol SA: Competitive Position 2014