Fielmann AG in Eyewear (Switzerland)

February 2014 | 3 pages | ID: F58F00683EEEN
Euromonitor International Ltd

Abstracts

Fielmann AG regards Switzerland as a lucrative market that offers great potential and continues to invest in its expansion. However, priority is given to the profitability of each outlet over expansion. The main target consumer group of the company is the over 40-year-old age bracket, as almost everyone in this age group wears spectacles. Many need special lenses and, for the company, progressive lenses have become a lucrative market area.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Fielmann AG: Key Facts
Summary 2 Fielmann AG: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Fielmann AG: Private Label Portfolio
Competitive Positioning
Summary 4 Fielmann AG: Competitive Position 2012