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Carl Zeiss Vision BV in Eyewear (Netherlands)

February 2014 | 2 pages | ID: C5A13C1EC64EN
Euromonitor International Ltd

US$ 150.00

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The main focus for Carl Zeiss in the Dutch market is to consolidate its leading position in the categories where it is currently present. The manufacturer sees further support in terms of advertising and new product development in multifocal, progressive and trifocal lenses, intended to generate a shift from single-vision products. Carl Zeiss is also looking to position its brand as a stylish product that also meets the needs of people using eyewear as a fashion accessory, expecting to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Carl Zeiss Vision: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Carl Zeiss Vision: Competitive Position 2012


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