Wei Chuan Foods Corp in Soft Drinks (Taiwan)

July 2013 | 3 pages | ID: W616DDB43D4EN
Euromonitor International Ltd

Abstracts

Wei Chuan Foods Corp aims to sharpen its brand names and plans to expand the sales in the northern part of China. It will develop new products that can be popular in both China and Taiwan. Wei Chuan will communicate with consumers for the brands of chilled soft drinks which are very popular, such as Bernachon. Besides coffee and juice drinks, Wei Chuan will launch safe and natural drinks in the future, as it did for Bernachon milk tea in 2012.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Wei Chuan Foods Corp: Key Facts
Summary 2 Wei Chuan Foods Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Wei Chuan Foods Corp: Competitive Position 2012