Soft Drinks in Ireland

December 2023 | 86 pages | ID: SE8F78AE030EN
Euromonitor International Ltd

Abstracts

Soft drinks is projected to see a flat off-trade volume growth performance over 2023. While more established categories like carbonates, concentrates and juice are set to see decreases, perceived healthier bottled water and RTD tea (especially kombucha tea) and newer functional types like RTD coffee, sports drinks and energy drinks continued to develop and grow in the retail channel. The health and wellness trend continued to shape soft drinks in Ireland in 2023, with a further shift from regula...

Euromonitor International's Soft Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Ireland
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN IRELAND
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Ireland
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN IRELAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Carbonates suffers from the health and wellness trend
Economy and impulse retailers put pressure on supermarkets
Limited editions add dynamism to carbonates
PROSPECTS AND OPPORTUNITIES
Regular carbonates to continue to cede ground to reduced sugar variants
The Deposit Return Scheme may crash on-the-go sales
Bigger formats may return
CATEGORY DATA
Table 32 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 33 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 40 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 42 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 43 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 44 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 45 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 46 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 47 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN IRELAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Juice is squeezed by the health and wellness trend
Juice drinks and functional options see demand
Private label continues to benefit from price pressures on consumers
PROSPECTS AND OPPORTUNITIES
The outlook is gloomy for juice
Functional juice offers growth opportunities
Coconut and other plant waters to continue to gain traction but remain a small presence
CATEGORY DATA
Table 52 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 53 Off-trade Sales of Juice by Category: Value 2018-2023
Table 54 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 56 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 57 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 58 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 59 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 60 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 61 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN IRELAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Bottled water sees a positive demand trajectory in 2023
Private label and A brands produce a strong competitive landscape
Functional and flavoured bottled waters see strong off-trade volume and value growth
PROSPECTS AND OPPORTUNITIES
Continuous growth on the horizon for bottled water
Flavoured and functional bottled waters to continue to develop apace
The Deposit Return Scheme might be a negative factor for bottled water
CATEGORY DATA
Table 64 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 65 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 69 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 70 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 71 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN IRELAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Strong growth in a small category
New low-calorie offering boosts the category
Few players in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Potential for further growth during the forecast period
Healthier sports drinks to drive the category
Diversification may lead to a growing offer of functional sports drinks
CATEGORY DATA
Table 76 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 77 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 78 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 80 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 81 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 82 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 83 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 84 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 85 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN IRELAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Energetic growth in 2023
More flavours for more growth
Healthier energy drinks gain traction
PROSPECTS AND OPPORTUNITIES
Further fast development and growth predicted for energy drinks
Growing call for functional and nutritional elements in energy drinks
Convenience stores the strategic place to be
CATEGORY DATA
Table 88 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 89 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 90 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 92 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 93 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 94 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 96 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 97 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN IRELAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

The demand for concentrates is under pressure in 2023
Healthier image as a promotion strategy
Britvic Ireland and private label are strong in liquid concentrates
PROSPECTS AND OPPORTUNITIES
Stabilisation anticipated in the forecast period
Healthier and functional options to restore confidence in the category
Environmental concerns might boost the category
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 100 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 103 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN IRELAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD tea sees further positive volume growth in 2023
Limited kombucha distribution in Ireland
Kombucha is on the rise
PROSPECTS AND OPPORTUNITIES
Kombucha has high growth potential but pricing remains an obstacle
Functional products could stimulate development in RTD tea
The RTD offer is expected to broaden
CATEGORY DATA
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 116 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 119 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 120 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 121 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 122 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 123 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN IRELAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD coffee continues to post strong on- and off-trade volume and value growth in 2023
Weak distribution and few players
Vending continues to emerge in RTD coffee
PROSPECTS AND OPPORTUNITIES
RTD coffee retains high growth potential in the forecast period
More players and stronger distribution to develop the category
New packaging in line with DRS implementation
CATEGORY DATA
Table 128 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 129 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 130 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 131 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 132 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 133 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 134 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 135 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 136 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 137 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 139 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028