Soft Drinks in Brazil

November 2023 | 88 pages | ID: S6422B45408EN
Euromonitor International Ltd

Abstracts

In soft drinks in Brazil, multifaceted evolution is underway. The landscape is shaped by a drive towards sustainability and logistical efficiency, as companies seek differentiation amidst the strong competition. Sustainability initiatives span water resource management, new packaging, and organic ingredients, appealing to both stakeholders and shareholders. Amidst inflationary pressures, strategies also prioritise profitability, aligning with premiumisation trends.

Euromonitor International's Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Brazil
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN BRAZIL
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Brazil
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sustainability and logistics attract attention
Heineken innovates with brewers wort to produce healthy carbonates
Growth despite health and wellness concerns
PROSPECTS AND OPPORTUNITIES
Reduced sugar will maintain growth as ingredients and formulations improve
Adult soft drinks: The next frontier?
New claims and occasions
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Climate change and greening start to impair productivity and quality
Growth across categories pushed by consumption occasions and health and wellness
Juice drinks offer a good taste and high margins
PROSPECTS AND OPPORTUNITIES
Blended 100% juice to compensate for the loss of production and quality of oranges
The need to differentiate and find new consumption occasions
Coconut water: Beyond a stand-alone product towards an ingredient
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Growing sustainability in bottled water
Consumers continue to value convenience
Solid growth and positive prospects
PROSPECTS AND OPPORTUNITIES
Sustainable packaging is the future of bottled water
Danone’s exit creates investment prospects in bottled water in Brazil
Bottled water thrives in Brazil’s summer season
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Growth as consumers return to sports activities
New formulations and ingredients: Ingredient-led drinks
Moving beyond modern retail to pharmacies and gyms
PROSPECTS AND OPPORTUNITIES
Competition will be seen beyond soft drinks
More product developments likely to include claims and different positionings
Taking advantage of relevant trends to boost sales
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Beyond Red Bull and Monster Energy – local and regional players are gaining share
Exploring new usage occasions
Continued growth opportunities
PROSPECTS AND OPPORTUNITIES
Move towards the inclusion of natural ingredients
Specific demographic likely to use energy drinks as a substitute for alcoholic drinks
Can packaging continues to dominate, but PET bottles expanding
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Minimal growth as consumers consider other soft drinks options
Tang Concentrate – a nutrient boost in a glass
Monin’s major investment in Brazil
PROSPECTS AND OPPORTUNITIES
Revolutionising nutritional concentrates in Brazil
Sustainability and local development as pillars of growth
Liquid concentrates set to see growth with Monin’s investment
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 130 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 131 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 132 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 133 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 134 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 137 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 138 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 139 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 140 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 141 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 142 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 143 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 144 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Players in RTD tea adopt a sweetening strategy
Creative marketing strategies boost consumption of RTD tea in Brazil
RTD tea in Brazil embraces sustainability and innovation
PROSPECTS AND OPPORTUNITIES
Cultural marketing campaigns boost sales of RTD tea in the summer in Brazil
Social media presence for RTD tea to attract youngsters
The rise of 100% natural ingredients in RTD tea
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Competition for shelf space, but a silver lining
Iced coffee to cool down a boiling world
Competition from energy drinks
PROSPECTS AND OPPORTUNITIES
Health and wellness trend paves the way for growth for RTD coffee
Seasonality remains one of the biggest opportunities for RTD coffee
Attention to pricing versus value proposition
CATEGORY DATA
Table 118 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 119 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 122 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 123 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 124 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 125 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 126 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 127 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 128 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 129 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028