Promotora Chilena de Café de Colombia SA in Hot Drinks (Chile)

January 2015 | 3 pages | ID: P2B7785D2B7EN
Euromonitor International Ltd

Abstracts

Procafecol successfully introduced the Juan Valdez brand to Chile and supported it by opening coffee shops positioned as alternatives to Starbucks. Juan Valdez also improved its retail position. This is consistent with the company’s focus on both the on-trade channel, through its own coffee shops, and the off-trade channel. Procafecol Chile plans to expand the off-trade coverage of its own stores, particularly in Santiago.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Promotora Chilena De Café De Colombia (Procafecol Chile) SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Promotora Chilena De Café De Colombia (Procafecol Chile) SA: Competitive Position 2014