Planet Oho GmbH in Soft Drinks (Switzerland)
The new company plans to offer independent retailers an energy drink which competes on price with the major private label brands such as Valora’s OK and Migros’ M-Budget energy. The company also has a unique marketing strategy. Historically, energy drinks have marketing campaigns, which involve extreme sport activities. OHO has gone in a totally different direction, marketing towards a more artsy and cultural group.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Planet OHO: Key Facts
Summary 2 Planet OHO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Planet OHO: Competitive Position 2012
Key Facts
Summary 1 Planet OHO: Key Facts
Summary 2 Planet OHO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Planet OHO: Competitive Position 2012