Empresa Brasileira de Bebidas e Alimentos SA in Soft Drinks (Brazil)

February 2015 | 2 pages | ID: EE67F1439BDEN
Euromonitor International Ltd

Abstracts

The second-ranked company in concentrates, Empresa Brasileira de Bebidas e Alimentos (EBBA) is investing in juice, in search of higher margins and more potential to grow sales. The company operates under two brands: Maguary and Dafruta. Whilst Dafruta is a well-established brand in the north and northeast regions, Maguary’s sales are concentrated in the south and southeast regions.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Empresa Brasileira de Bebidas e Alimentos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2014