Donga Otsuka Co Ltd in Soft Drinks (South Korea)

August 2014 | 2 pages | ID: D0ACCE35C89EN
Euromonitor International Ltd

Abstracts

Donga Otsuka Co Ltd continues to be innovative in its marketing and promotional activities to reinforce its brand image among the main consumer group. During 2013, the company launched campaigns such as supporting college students' outdoor workshop expenses through online events, holding a cycling campaign called the Blue Road Campaign. Moving forward, the company aims to build greater trust toward the company name by developing heathier products, taking social responsibility and providing more...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Donga Otsuka Co Ltd: Key Facts
Summary 2 Donga Otsuka Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Donga Otsuka Co Ltd: Competitive Position 2013