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Danone de México SA de CV in Soft Drinks (Mexico)

February 2016 | 2 pages | ID: D0DD7BC7514EN
Euromonitor International Ltd

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Danone de México is primarily a leading company within dairy products. Its importance in soft drinks derives from its strong position in bottled water, where its successful Bonafont brand leads the category in total volume terms. Under the slogan “El agua ligera” (light water), the company has enjoyed a leading position among branded waters for years and has managed to add to its portfolio. Due to this portfolio expansion, the slogan for all Bonafont products was changed to “Bebidas saludables”

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
  Summary 1 Danone de México SA de CV: Key Facts
  Summary 2 Danone de México SA de CV: Operational Indicators
Competitive Positioning
  Summary 3 Danone de México SA de CV: Competitive Position 2015


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