Bourchanin & Cie SA in Soft Drinks (Morocco)

July 2014 | 2 pages | ID: BCD2665CA1EEN
Euromonitor International Ltd

Abstracts

Bourchanin & Cie is eager to maintain its lead in concentrates, although its overall focus will remain on alcoholic drinks. The company proved unsuccessful in terms of innovation in liquid concentrates during the review period, and is thus unlikely to invest in new product developments or marketing for Sirop Sport during the forecast period. Despite this, due to its strength in liquid concentrates it is likely to remain the leader.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Bourchanin & Cie SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bourchanin & Cie SA: Competitive Position 2013