Stieglbrauerei zu Salzburg GmbH in Alcoholic Drinks (Austria)

November 2013 | 3 pages | ID: SC3F2BCBE8DEN
Euromonitor International Ltd

Abstracts

Stieglbrauerei follows a strategy of differentiation. Its unique selling point is its strong brand image built on the pillars of quality, tradition and innovation, which particularly appeal to the patriotic character of the Austrian people. While with regular new and innovative product launches the company mainly aims to boost consumption among its existing customer base, it also aims to reach out to new consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Stieglbrauerei zu Salzburg GmbH: Key Facts
Summary 2 Stieglbrauerei zu Salzburg GmbH: Operational Indicators
Company Background
Production
Summary 3 Stieglbrauerei zu Salzburg GmbH: Production Statistics 2012
Competitive Positioning
Summary 4 Stieglbrauerei zu Salzburg GmbH: Competitive Position 2012