Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (China)
After demand for Sichuan Yibin Wuliangye’s products shrunk in 2014, in 2015 the company restructured itself to distribute more economy-to-mid-priced products, to cater to increasing individual and household consumption. This was a successful move. Over the forecast period, the company will prioritise raising retail unit prices among its super premium products, eg Wu Liang Ye Puwu (ABV of 52%), to maintain a healthy pricing strategy, and will continually market mid-priced products to the growing...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 2 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2015
Key Facts
Summary 1 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 2 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2015