Oriental Brewery Co Ltd in Alcoholic Drinks (South Korea)

June 2017 | 2 pages | ID: O85158F6355EN
Euromonitor International Ltd

Abstracts

After actively launching new products between 2014 and 2015, Oriental Brewery slowed down its launches of new beers. Instead, it focused on renewing the Cass brand to appeal to modern consumers who were health-conscious and paying attention to their wellbeing. The company renewed the brand identity of Cass Light and changed its packaging design for the first time since the brand was launched in 2010. Cass Fresh changed its brand identity to associate with active and young lifestyles in 2016. The...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Oriental Brewery Co Ltd: Key Facts
  Summary 2 Oriental Brewery Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Oriental Brewery Co Ltd: Competitive Position 2016