La Martiniquaise SVS in Alcoholic Drinks (France)

November 2013 | 3 pages | ID: LD22864A495EN
Euromonitor International Ltd

Abstracts

La Martiniquaise should achieve the remarkable feat of both following a low-cost strategy and further increasing the brand equity of its brands. First, the low-cost strategy is aimed at maintaining sales volumes in a challenging economic environment. This trend is anticipated to be particularly visible in off-trade. Then the company is also expected to still improve the reputation of its brands with more advertising – it has already spent several million euros for Poliakov, Label 5 and Sir...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 La Martiniquaise SVS: Key Facts
Summary 2 La Martiniquaise SVS: Operational Indicators
Company Background
Production
Summary 3 La Martiniquaise SVS: Production Statistics 2012
Competitive Positioning
Summary 4 La Martiniquaise SVS: Competitive Position 2012