Kirin Brewery Co Ltd in Alcoholic Drinks (Japan)

September 2017 | 2 pages | ID: KE0EC0D5E64EN
Euromonitor International Ltd

Abstracts

Kirin Brewery Ltd aims to increase its sales over the forecast period, primarily by reinforcing its core brands such as the mid-priced lager brand Kirin Ichiban Shibori and by strengthening its craft beer portfolio. In addition to beer, the company is also set to focus more on offering value-added RTDs and whiskies.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Kirin Brewery Co Ltd: Key Facts
  Summary 2 Kirin Brewery Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Kirin Brewery Co Ltd: Competitive Position 2016