Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (Taiwan)

June 2017 | 2 pages | ID: K3EC8E6FBE2EN
Euromonitor International Ltd

Abstracts

Kinmen Kaoliang Liquor will maintain its strength through its long-established and popular traditional product. Despite this, it is heavily focused on older drinkers. There is a need for greater effort to reach younger consumers in Taiwan. Promotion, packaging and product all remain key areas the company can address to expand its appeal to consumers within this group.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Kinmen Kaoliang Liquor Inc: Key Facts
Competitive Positioning
  Summary 2 Kinmen Kaoliang Liquor Inc: Competitive Position 2016