Guinness Anchor Bhd in Alcoholic Drinks (Malaysia)

June 2016 | 3 pages | ID: G9EE512B9A7EN
Euromonitor International Ltd

Abstracts

Guinness Anchor Bhd (GAB) foresees waning consumer confidence due to the weakening ringgit and inflationary pressure. This will be further aggravated by the increasing availability of affordable contraband brands that directly compete with the company’s products. The company plans to counter this through product innovation, working with Royal Malaysian Customs and the Malaysian Anti-Corruption Commission to counter contraband beers, pursuing strategic partnerships with distributors and retailers...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

GUINNESS ANCHOR BHD IN ALCOHOLIC DRINKS (MALAYSIA)

Strategic Direction
Key Facts
  Summary 1 Guinness Anchor Bhd: Key Facts
  Summary 2 Guinness Anchor Bhd: Operational Indicators
Competitive Positioning
  Summary 3 Guinness Anchor Bhd: Competitive Position 2015