Dreher Sörgyárak Zrt in Alcoholic Drinks (Hungary)

June 2015 | 2 pages | ID: DAD3C44F91BEN
Euromonitor International Ltd

Abstracts

Dreher Sörgyárak aims to consolidate its leading position in beer manufacturing in Hungary by producing and distributing trusted good-quality lager. It is striving to reach a wider range of consumers by offering new trendy products such as non-alcoholic flavoured beer and by offering beer in all price bands, from economy to premium. The company will continue to introduce innovative marketing campaigns that help to popularise frequent beer consumption and shape the beer culture in Hungary. Its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Dreher Sörgyárak Zrt: Key Facts
  Summary 2 Dreher Sörgyárak Zrt: Operational Indicators
Competitive Positioning
  Summary 3 Dreher Sörgyárak Zrt: Competitive Position 2014