Cía Cervecera de Canarias SA (Cercasa) in Alcoholic Drinks (Spain)

September 2013 | 3 pages | ID: CA1DABB28C1EN
Euromonitor International Ltd

Abstracts

Cía Cervecera de Canarias SA (Cercasa) has been strongly committed to innovation, diversification, sustainability and social responsibility during the review period, but what made the difference in 2012 was its policy of reducing costs. This helped the company to return to its normal level of net profits, strongly damaged by the recession. The recovery of tourism and an all-time record in expenditure of foreigners in the country helped the performance of the company substantially, as Tenerife...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Cía Cervecera de Canarias SA (Cercasa): Key Facts
Summary 2 Cía Cervecera de Canarias SA (Cercasa): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Cía Cervecera de Canarias SA (Cercasa): Competitive Position 2012