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Hyundai Card Co Ltd in Financial Cards and Payments (South Korea)

March 2013 | 2 pages | ID: H882D74A168EN
Euromonitor International Ltd

US$ 150.00

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Hyundai Card is focusing on maintaining its dynamic and high-end brand image. The company has a unique marketing strategy and regularly holds concerts for world stars such as Lady Gaga and Eminem. In addition, the company also made a collaboration music video with idol group and has a YouTube marketing channel. With such events and marketing, the company conveys a powerful young and dynamic image and at the same time ensures it has a premium brand presence with an original high-end premium.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Lending, Financial Cards and Payments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Finance market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Hyundai Card Co Ltd: Key Facts
Summary 2 Hyundai Card Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Hyundai Card Co Ltd: Competitive Position 2011


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