FirstRand Bank Ltd in Financial Cards and Payments (South Africa)

January 2016 | 28 pages | ID: FD51E346849EN
Euromonitor International Ltd

Abstracts

FirstRand Bank’s strategy is focused on continuing to offer products that will appeal to both existing and previously underserved markets. The group’s strategy also includes growing its core transactional accounts by focusing on service delivery, innovation and value offerings. FirstRand continues to drive innovation through the use of digital banking platforms and reward programmes, banking apps, mobile phone banking and eWallet; cross-selling to its customer base also played a role in driving...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Financial Cards and Payments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Competitive Positioning
Summary 1 FirstRand Bank Ltd: Competitive Position 2014