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Assessment of China's Market for Heat Pumps

May 2011 | 234 pages | ID: ABC27003F39EN
GCiS China Strategic Research

US$ 3,522.00

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BEIJING- July 12, 2011 – China’s heat pumps market is enjoying a period of high growth as energy costs continue to push inflation in the economy, a recent market study from GCiS finds. Heat pumps use natural convection to reduce their power consumption and are marketed as an energy efficient way of water heating and air conditioning.

The study shows that customers regard heat pumps as a long term solution to the higher cost of living. Demand has been strongest in residential buildings and offices across China’s southern and eastern cities, where inflation is most keenly felt. China’s National Statistics Bureau reported recently that the country’s CPI hit a three-year high of 6.4% and its producer price index, which includes coal and oil, rose by 7.1% from June 2010.

Competing heat pump technologies are enjoying differing levels of market penetration. Demand for energy efficient water heaters in southern China is driving air-source heat pump growth by well over 30% per year, with five year projections expected to exceed 20%. Water source and ground source heat pumps, however, will see declines in their growth rates due to dwindling customer numbers and stricter laws on water conservation and drilling.

GCiS estimates that the total market will reach US $ 5 billion by 2015, with air-source heat pumps accounting for over half the total revenue generated in the market.

About the GCIS China Heat Pumps Market Study

This GCiS market study draws on a three month, in-depth primary survey of over 75 of the market’s supply side, channel players and end-users. It is essential reading for any professional needing accurate and detailed strategic information on this market. Major areas covered include: market size and shares, five-year projections, market structure, pricing trends, distribution, consumption, an assessment of key suppliers and more.
I. INTRODUCTION

LPS Overview
Sections of the Study
Sampling
  Figure 1.1: Total Sampling by Target Group
Supplier Sampling
  Figure 1.2: Index of Size Breakdown Scheme
  Figure 1.3: Proportion of Suppliers in Sample, by Category
Channel Players Sampling & Segmentation Definition
Sampling – Suppliers and Distributors
  Figure 1.4: Supplier Sample Representation
Product Definitions
Heat Pumps
Segmentation of Heat Pumps

II. DEFINITIONS AND PROCESS

Abbreviations
  Figure 1.5: Glossary of Industry Terms in English and Chinese
  Figure 1.6: GCiS Standard China Geographic Segmentation
Locations by Tier in China
A Note on China’s Key Industrial Output Areas
  Figure 1.7: Overview: The Pearl River Delta
  Figure 1.8: Overview: The Yangtze River Delta
  Figure 1.9: Overview: The Yangtze River Delta
About Limited Publication Studies

CHAPTER 2: TOTAL ANALYSIS

I. EXECUTIVE SUMMARY

Market in Sum
  Figure 2.1: Summary of Key Market Figures- Heat Pumps
  Figure 2.2: Market Size and Share by Industry
  Figure 2.3: Key Benchmark Data
  Figure 2.4: Snapshot of Key Market Entry Issues
Key Findings
Market Drivers and Inhibitors
Key Market Drivers for Heat Pumps
Key Market Inhibitors for Heat Pumps
  Figure 2.5: Drivers and Inhibitors – Chart
Regulatory Factors
  Figure 2.6: Relevant Government Bodies and Non-Government Associations
Opportunities in Target Market
  Figure 2.7: GCiS China Market Opportunities Assessment (by Market Segment)
Opportunity Matrix
  Figure 2.8: Market Opportunities for Foreign / Quality Suppliers by Industry
  Figure 2.9: Opportunities Ratings, by Industry (1 to 10, with 10 highest)
  Figure 2.10: Product Opportunities for Foreign/Quality Suppliers
  Figure 2.11: Opportunity Qualitative & Quantitative Assessment –Heat Pump
Corporate and Regulatory News
  Figure 2.12: Upcoming Events
Expert Views
Recommendations

II. MARKET FIGURES

Key Findings
Market Figures Overview
  Figure 2.13: Heat Pump Market Segmentation - 2010
  Figure 2.14: Summary of Market Size Figures (Bn RMB) by Industry
Supply-end Market Outlook
  Figure 2.15: Percentage of Market Revenues by Heat Pump – Chart
Locations: Sales by Region / Exports
  Figure 2.16: Domestic and Export Revenue Breakdown (Bn RMB) 2010
Domestic Market Revenues by Industry
  Figure 2.17: Total Revenues by Industries 2010
  Figure 2.18: Total Revenues by Industries 2010
Market Shares
  Figure 2.19: Estimated Market Share of Heat Pump by Supplier - Chart
  Figure 2.20: Estimated Market Share of Heat Pump 2010
Regional Sales
  Figure 2.21: Revenues by Region (Mn RMB) – Total
  Figure 2.22: Sales by Product and Region 2010
Product and Pricing
  Figure 2.23: High-end Pricing by Product Segment (RMB/Set)
  Figure 2.24: Average Price per Set by Product
Growth Rates and Forecast
  Figure 2.25: Weighted Growth Rate by Heat Pump Type (2010)
  Figure 2.26: 2009 to 2015 Heat Pump Market Size (Bn RMB)
  Figure 2.27: 2009 to 2015 Heat Pump Market Size - Chart
  Figure 2.28: Public Building Industry Year on Year Growth
  Figure 2.29: Public Building Industry Year on Year Growth - Chart
  Figure 2.30: Commercial Buildings Industry Year on Year Growth
  Figure 2.31: Commercial Buildings Industry Year on Year Growth - Chart
  Figure 2.32: Ordinary Residences Industry Year on Year Growth
  Figure 2.33: Ordinary Residences Industry Year on Year Growth - Chart
  Figure 2.34: Manufacturing Industry Year on Year Growth
  Figure 2.35: Manufacturing Industry Year on Year Growth - Chart

III. COMPETITIVE ANALYSIS

Key Findings
Competitors in this Market
  Figure 2.36: Suppliers by Company Size (2010)
  Figure 2.37: Foreign Vs Domestic Suppliers: Heat Pump
  Figure 2.38: Market Shares of Heat Pumps by Product Segment and Ownership
  Figure 2.39: Perceived Importance of Key Marketing Strategies
  Figure 2.40: Key Strategic Indicators of Top Suppliers
Capacity
  Figure 2.41: Used Heat Pump Capacity in 2010
  Figure 2.42: Used Heat Pump Capacity in 2010 – Chart
Qualitative Summary of Heat Pumps
Five-Forces Analysis
  Figure 2.43: Five Forces Analysis

IV. CHANNEL PLAYER ANALYSIS

Key Findings
Summary of Heat Pump Channel Players
  Figure 2.44: Key Channel Players Listed and Compared
Channel Player Sales
  Figure 2.45: Channel Player Revenues by Supplier
Market Value Chain
  Figure 2.46: China Heat Pump Market Value Chain
Channel Sales by Industry
  Figure 2.47: Channel Vs Direct Sales Revenues by Industry
Supply-side Relations
  Figure 2.48: Details of Channel Players’ Relationships with Suppliers
Scope of Services
  Figure 2.49: Average Percentage of Services Provided – Chart

CHAPTER 3: SEGMENT ANALYSIS

I. AIR SOURCE HEAT PUMPS

Key Findings
  Figure 3.1: Revenues, Output, Growth and Pricing by Market Tier – ASHP
Supplier Overview
  Figure 3.2: 2010 Target Market Leaders – ASHP
  Figure 3.3: 2010 Target Market Leaders Application Breakdown by Re
Regional Market Sizes
  Figure 3.4: Output by Region – ASHP
  Figure 3.5: Revenues by Region – ASHP - Chart
Industry Breakdown
  Figure 3.6: Revenues by End-User Industry –ASHP
  Figure 3.7: 2010 Product Sales Revenues by End-user Industry – ASHP -Chart
Products
  Figure 3.8: Typically Sold Product Details by Supplier – ASHP
Output
  Figure 3.9: Plant Details by Supplier - ASHP
Sales Channels
  Figure 3.10: Market Flow for – ASHP
  Figure 3.11: Market Flow for ASHP - Chart
Market Shares
  Figure 3.12: 2010 Market Shares by Revenue - ASHP
  Figure 3.1
  Figure 3.13: 2010 Market Shares – ASHP - Chart
  Figure 3.14: 2010 Market Shares by Output - ASHP
  Figure 3.1
Prices
  Figure 3.15: Average Pricing – ASHP
  Figure 3.16: Average Pricing Trend – ASHP
Projections
  Figure 3.17: Market (2009 – 2015) Projections – ASHP
  Figure 3.18: Market (2009 – 2015) Projections – ASHP

II. WATER SOURCE HEAT PUMPS

Key Findings
  Figure 3.19: Revenues, Output, Growth and Pricing by Market Tier – WSHP
Supplier Overview
  Figure 3.20: 2010 Target Market Leaders – WSHP
  Figure 3.21: 2010 Target Market Leaders Application Breakdown by Re
Regional Market Sizes
  Figure 3.22: Output by Region – WSHP
  Figure 3.23: Revenues by Region – WSHP - Chart
Industry Breakdown
  Figure 3.24: Revenues by End-User Industry – WSHP
  Figure 3.25: 2010 Product Sales Revenues by End-user Industry – WSHP -Chart
Products
  Figure 3.26: Typically Sold Product Details by Supplier – WSHP
Output vs. Capacity
  Figure 3.27: Plant Details by Supplier - WSHP
Sales Channels
  Figure 3.28: Market Flow for – WSHP
  Figure 3.29: Market Flow for WSHP - Chart
Market Shares
  Figure 3.30: 2010 Market Shares by Revenue - WSHP
  Figure 3.30.1: 2010 Market Shares by Revenue--- Application Breakdown- WSHP
  Figure 3.31: 2010 Market Shares – WSHP - Chart
  Figure 3.32: 2010 Market Shares by Output - WSHP
  Figure 3.32.1: 2010 Market Shares by Output—Application Breakdown- WSHP
Prices
  Figure 3.33: Average Pricing – WSHP
  Figure 3.34: Average Pricing Trend – WSHP
Projections
  Figure 3.35: Market (2009 – 2015) Projections – WSHP
  Figure 3.36: Market (2009 – 2015) Projections – WSHP

III. GROUND SOURCE HEAT PUMPS

Key Findings
  Figure 3.37: Revenues, Output, Growth and Pricing by Market Tier – GSHP
Supplier Overview
  Figure 3.38: 2010 Target Market Leaders – GSHP
  Figure 3.39: 2010 Target Market Leaders Application Breakdown by Re
Regional Market Sizes
  Figure 3.40: Output by Region – GSHP
  Figure 3.41: Revenues by Region – GSHP - Chart
Industry Breakdown
  Figure 3.42: Revenues by End-User Industry – GSHP
  Figure 3.43: 2010 Product Sales Revenues by End-user Industry – GSHP -Chart
Products
  Figure 3.44: Typically Sold Product Details by Supplier – GSHP
Output vs. Capacity
  Figure 3.45: Plant Details by Supplier - GSHP
Sales Channels
  Figure 3.46: Market Flow for – GSHP
  Figure 3.47: Market Flow for GSHP - Chart
Market Shares
  Figure 3.48: 2010 Market Shares by Revenue - GSHP
  Figure 3.4
  Figure 3.49: 2010 Market Shares – GSHP - Chart
  Figure 3.50: 2010 Market Shares by Output - GSHP
  Figure 3.5
Prices
  Figure 3.51: Average Pricing – GSHP
  Figure 3.52: Average Pricing Trend – GSHP
Projections
  Figure 3.53: Market (2009 – 2015) Projections – GSHP
  Figure 3.54: Market (2009 – 2015) Projections – GSHP

IV. COMPOSITE SOURCE HEAT PUMPS

Key Findings
  Figure 3.55: Revenues, Output, Growth and Pricing by Market Tier – CSHP
Supplier Overview
  Figure 3.56: 2010 Target Market Leaders – CSHP
  Figure 3.57: 2010 Target Market Leaders Application Breakdown by Re
Regional Market Sizes
  Figure 3.58: Output by Region – CSHP
  Figure 3.59: Revenues by Region – CSHP - Chart
Industry Breakdown
  Figure 3.60: Revenues by End-User Industry – CSHP
  Figure 3.61: 2010 Product Sales Revenues by End-user Industry – CSHP -Chart
Products
  Figure 3.62: Typically Sold Product Details by Supplier – CSHP
Output v
  Figure 3.63: Plant Details by Supplier - CSHP
Sales Channels
  Figure 3.64: Market Flow for – CSHP
  Figure 3.65: Market Flow for CSHP - Chart
Market Shares
  Figure 3.66: 2010 Market Shares by Revenue - CSHP
  Figure 3.6
  Figure 3.67: 2010 Market Shares – CSHP - Chart
  Figure 3.68: 2010 Market Shares by Output - CSHP
  Figure 3.6
Prices
  Figure 3.69: Average Pricing – CSHP
  Figure 3.70: Average Pricing Trend – CSHP
Projections
  Figure 3.71: Market (2009 – 2015) Projections – CSHP
  Figure 3.72: Market (2009 – 2015) Projections – CSHP

APPENDIX I: SUPPLIER PROFILES

Tsinghua Tongfang
Climaveneta
Haier
Gree
Shandong Quantum New Energy
Trane
Midea
York
Fuerda
Yair
Dai Kin
Mammoth
Mcquay
Jinjiang Bailang
Shandong Hongli Any Where
Tenesun
Carrier
Hope Shenlan
Foshan Quezheng Cold & Heat Equipment
Hangzhou Zhenxin Heat Energy Electrical Equipment
Guangdong Changling
Sirac Air Conditioning Equipments
Phnix
Hikom
Guangdong Tongyi
Shandong Lande

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