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Simba Information's 2012 National Textbook Adoption Scorecard and 2013 Outlook

December 2012 | 48 pages | ID: S94C176F442EN
Simba Information

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Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. This 2012 edition with 2013 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition. This report offers the most comprehensive analysis available of the results of 2012 state textbook adoptions that are a key part of growth strategies for publishers of textbooks and electronic instructional materials.

Prepared by the analysts at Simba Information, the 2012 National Textbook Adoption Scorecard and 2013 Outlook covers sales results in specific states, including Texas language arts and Florida science, the two largest adoption opportunities in 2012, as well as about a dozen other states.

The report features:
  • Results from individual states
  • Results in major disciplines
  • Results by grade segments
  • Scorecard of results and market share by publisher
  • Index of top-selling K-8 textbooks
  • Performance trends of electronic products
  • Impact of funding constraints and changes in state academic standards
  • State-by-state calendar of key adoption opportunities in 2013 and beyond
METHODOLOGY

SIMBA INFORMATION’S 2012 NATIONAL TEXTBOOK ADOPTION SCORECARD AND 2013 OUTLOOK

Introduction and Trends
20 States Form Core of Textbook Adoptions
Textbook Adoption Cycles
Digital and Other Adjustments
2012 Textbook Adoption Opportunity and Results
  Reduced Opportunity in 2012
Florida Buys Social Studies
  McGraw-Hill Dominates the Market for K-5
  McGraw-Hill Also Leads in 6-8
  Pearson is Most Popular High School Choice
  Florida Making Switch to Digital
  Changing Materials, Changing Processes
Texas Schools Restrain Spending on Instructional Materials
  Sharing the IM Allotments in Texas
  Houghton Mifflin Harcourt Leads in Texas
  Pearson Takes Lead in Year 2 PreK Sales
Few California Districts Adopt New Programs
  Elk Grove Digs Deep for Math
South Carolina Struggles for Funding
  Houghton Mifflin Harcourt Dominates K-5 ELA
Alabama Adopts Math as State Prepares to Promote Digital
  K-5 Powers Houghton Mifflin Harcourt to Win in K-12 Math
  Huntsville Jumps into Digital
Tennessee Adoption Spending Estimated at $31.8 Million
  Spending for Arts and High School Electives
Houghton Mifflin Harcourt Tops 2012 Adoption Publisher Scorecard
  Florida Helps McGraw-Hill Secure Second Overall
  Pearson Places Third
Forecast: Possibilities in 2013
  Florida Readies for Common Core and Technology
  California Recommends 19 Programs as Bridge to Common Core
  Indiana Begins to Buy Reading
  Reading Programs Approved
  ELA Next on Indiana’s Schedule
  Georgia Gears up for K-12 Math
  South Carolina Awaits Funding for 2013
  Oklahoma Resumes Adoption Cycle
  Social Studies and Science Flipped
  West Virginia Approves Social Studies for 2013 Purchasing
  Making Switch to Digital
  Adoption Hiatus Benefitted Technology
  Off-Cycle Reviewing Begins
  West Virginia Requests Calendar Change
Forward-Looking Adoption Calendars Could Weather Changes

LIST OF TABLES

Table 1: Textbook Adoption States
Table 2: 2012 Textbook Adoption Opportunity, Selected Disciplines
Table 3: Florida 2012 Social Studies Adoption
Table 4: Texas Second-Year Adoption Results
Table 5: Texas PreKindergarten Systems Adoption, Second-Year Sales
Table 6: South Carolina 2012 K-5 English Language Arts Textbook Adoption
Table 7: Alabama 2012 K-12 Mathematics Textbook Adoption
Table 8: Tennessee 2012 Literature Adoption
Table 9: Simba Information’s Adoption Publisher Scorecard, 2012
Table 10: Recommended Programs, California 2013 Bridge Adoption for K-7 Mathematics and K-8 English Language Arts
Table 11: Indiana Reading Programs Approved 2012
Table 12: Georgia Recommended K-12 Mathematics Publishers for 2013 School District Adoptions
Table 13: Selected K-12 State Adoption Schedules for Purchase Years 2013-2016


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