eTextbooks and Multimedia in Higher Education 2012
eTextbooks and Multimedia in Higher Education 2012 probes the rapidly changing roles of digital textbooks and multimedia learning resources in the arenas of college publishing and higher education, particularly in relationship to traditional print textbooks and used textbooks.
Also, this report examines the rise of digital learning environments, or platforms that can accommodate a course-full of digital resources to help students progress through the course and instructors to help improve student learning outcomes.
Topics in this report include:
Also, this report examines the rise of digital learning environments, or platforms that can accommodate a course-full of digital resources to help students progress through the course and instructors to help improve student learning outcomes.
Topics in this report include:
- Current penetration of etextbooks on college campuses and growth projections,
- Position of multimedia-materials in the overall higher education media market and its forecasted growth,
- Popular types of instructional materials in etextbook formats,
- How etextbooks are impacting traditional marketing and sales channels,
- Impact of open-source textbooks on traditional publishing of etextbooks.
METHODOLOGY
EXECUTIVE SUMMARY
CHAPTER 1: SIZE & STRUCTURE
Introduction
Textbooks: Traditionally Stable Market
New Textbooks: Shifting Market
Used Textbooks Persist
The Appeal of Rentals
Amazon Joins the Fray1
Multimedia Viewed as New Growth Driver
eTextbooks Seeking Traction
Inkling Seeds Tools for the eTextbook Growth; Follett Partners Up
Competitive Landscape Is All About Digital
Khan, MOOCS and More
Kaltura Channels Open Source
New Theory of Creation: iBooks Author, NACS and LuLu
OpenStax Joins FWK, BVT in Open Realm
Boundless Learning (Maybe) Hits Limit of Open Source
Table 1.1: Growth in College Textbook Net Sales, 2000-2011
Table 1.2: Sales of Key College Instructional Materials, 2010 vs. 2011 vs. 2012P
Table 1.3: Share of Media Used in U.S. College Classrooms, 2012P
CHAPTER 2: DIGITAL LEARNING ENVIRONMENTS
Introduction
Publishers See Growth in Digital Share of Revenue
McGraw-Hill Pushes Toward Digital
Pearson Drivers: MyLabs, Custom and Learning Studio
Digital Drove 35% of Revenue at Cengage Learning
Wiley Builds New Courses for WileyPlus
Macmillan Supports New Ventures
Non-Traditional Publishers See Opportunity in Higher Education
Kaltura Banks on Video
BenchPrep Builds Courses for Platform
Discovery Moves into Community College Segment
Blackboard, K12 Inc. Partner for Developmental Education
Table 2.1: Multimedia Products
Table 2.2: Selected Publishers’ Digital Shares of Education Business
Table 2.3: Selected Digital Resources McGraw-Hill Higher Education
Table 2.4: Selected Digital Resources Pearson Higher Education
Table 2.5: Selected Digital Resources Cengage Learning
Table 2.6: Selected Digital Resources Wiley Global Education
CHAPTER 3: MARKETING & DISTRIBUTION
Introduction
Publishers Partner with Schools in Licensing Agreements
Cal State Advances Licensing Program
Indiana University Teamed Up with 5 Publishers
McGraw-Hill Aggressively Pursues Licensing Agreements
Pearson and McGraw-Hill Offer Pay-for-Performance Deals
Publishers Approach Consumers Directly
CHAPTER 4: CONCLUSIONS & OUTLOOK
Market Dynamic
Digital with the Wind at its Back
Obstacles to Digital Use Growth
Outlook: Overall Growth Projection of 8.8%
Multimedia Growth Will Lead the Charge
Still Room for Print
Table 4.1: Sales Forecast of Key College Instructional Materials, 2011-2015
EXECUTIVE SUMMARY
CHAPTER 1: SIZE & STRUCTURE
Introduction
Textbooks: Traditionally Stable Market
New Textbooks: Shifting Market
Used Textbooks Persist
The Appeal of Rentals
Amazon Joins the Fray1
Multimedia Viewed as New Growth Driver
eTextbooks Seeking Traction
Inkling Seeds Tools for the eTextbook Growth; Follett Partners Up
Competitive Landscape Is All About Digital
Khan, MOOCS and More
Kaltura Channels Open Source
New Theory of Creation: iBooks Author, NACS and LuLu
OpenStax Joins FWK, BVT in Open Realm
Boundless Learning (Maybe) Hits Limit of Open Source
Table 1.1: Growth in College Textbook Net Sales, 2000-2011
Table 1.2: Sales of Key College Instructional Materials, 2010 vs. 2011 vs. 2012P
Table 1.3: Share of Media Used in U.S. College Classrooms, 2012P
CHAPTER 2: DIGITAL LEARNING ENVIRONMENTS
Introduction
Publishers See Growth in Digital Share of Revenue
McGraw-Hill Pushes Toward Digital
Pearson Drivers: MyLabs, Custom and Learning Studio
Digital Drove 35% of Revenue at Cengage Learning
Wiley Builds New Courses for WileyPlus
Macmillan Supports New Ventures
Non-Traditional Publishers See Opportunity in Higher Education
Kaltura Banks on Video
BenchPrep Builds Courses for Platform
Discovery Moves into Community College Segment
Blackboard, K12 Inc. Partner for Developmental Education
Table 2.1: Multimedia Products
Table 2.2: Selected Publishers’ Digital Shares of Education Business
Table 2.3: Selected Digital Resources McGraw-Hill Higher Education
Table 2.4: Selected Digital Resources Pearson Higher Education
Table 2.5: Selected Digital Resources Cengage Learning
Table 2.6: Selected Digital Resources Wiley Global Education
CHAPTER 3: MARKETING & DISTRIBUTION
Introduction
Publishers Partner with Schools in Licensing Agreements
Cal State Advances Licensing Program
Indiana University Teamed Up with 5 Publishers
McGraw-Hill Aggressively Pursues Licensing Agreements
Pearson and McGraw-Hill Offer Pay-for-Performance Deals
Publishers Approach Consumers Directly
CHAPTER 4: CONCLUSIONS & OUTLOOK
Market Dynamic
Digital with the Wind at its Back
Obstacles to Digital Use Growth
Outlook: Overall Growth Projection of 8.8%
Multimedia Growth Will Lead the Charge
Still Room for Print
Table 4.1: Sales Forecast of Key College Instructional Materials, 2011-2015
