Whiskey (Whisky) in North America to 2014 (Spirits)

Date: January 1, 2011
Pages: 26
Price:
US$ 350.00
Publisher: Datamonitor
Report type: Data Base
Delivery: E-mail Delivery (PDF)
ID: WF2098DEA19EN
Leaflet:

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Introduction

This databook provides key data and information on the Whiskey (Whisky) in North America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
  • The whisk(e)y category was valued at $14,659.3m in 2009, representing a CAGR of 1% since 2004.
  • By the end of 2014, the whisk(e)y category will be worth $14,975.7m, with an expected CAGR of 0.4% between 2009 and 2014.
  • The whisk(e)y market volume totaled 467.5 million liters in 2009, representing a CAGR of 0.1% since 2004.
  • By the end of 2014, the whisk(e)y market will total 459.4 million liters, with an expected negative CAGR of 0.4% between 2009 and 2014.
  • The whisk(e)y market was led by Canadian whiskey (representing 36.2% of the total value) followed by scotch whisky and American whiskey, with a 29% and 27.3% market share, respectively. Other whisk(e)y and Irish whiskey constitute the remaining segments with a 4.2% and 3.4% market share, respectively.
  • Diageo plc is the market leader with a 25.1% share of the market.

Whiskey (Whisky) in North America (Spirits)
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

CHAPTER 1 EXECUTIVE SUMMARY

Summary category level: whisk(e)y

CHAPTER 2 DEFINITION

CHAPTER 3 CATEGORY ANALYSIS: WHISK(E)Y

Value analysis (US Dollar), 2004−09
Value analysis (US Dollar), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 4 RESEARCH METHODOLOGY

Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES

Figure 1: Whisk(e)y, North America, value by segment ($m), 2004−14
Figure 2: Whisk(e)y, North America, category growth comparison, by value, 2004−14
Figure 3: Whisk(e)y, North America, volume by segment (liters, million), 2004−14
Figure 4: Whisk(e)y, North America, category growth comparison, by volume, 2004−14
Figure 5: Whisk(e)y, North America, company share (top five companies) by volume (%), 2008−09
Figure 6: Whisk(e)y, North America, distribution channels by volume (%), 2008−09
Figure 7: Annual data review process

LIST OF TABLES

Table 1: Whisk(e)y category definitions
Table 2: Whisk(e)y distribution channels
Table 3: Whisk(e)y, North America, value by segment ($m), 2004−09
Table 4: Whisk(e)y, North America, value forecast by segment ($m), 2009−14
Table 5: Whisk(e)y, North America, volume by segment (liters, million), 2004−09
Table 6: Whisk(e)y, North America, volume forecast by segment (liters, million), 2009−14
Table 7: Whisk(e)y, North America, company share by volume (%), 2008−09
Table 8: Whisk(e)y, North America, volume by company (liters, million), 2008−09
Table 9: Whisk(e)y, North America, distribution channels by volume (%), 2008−09
Table 10: Whisk(e)y, North America, volume by distribution channel (liters, million), 2008−09
Table 11: Whisk(e)y, North America, expenditure per capita ($), 2004−09
Table 12: Whisk(e)y, North America, forecast expenditure per capita ($), 2009−14
Table 13: Whisk(e)y, North America, consumption per capita (liters), 2004−09
Table 14: Whisk(e)y, North America, forecast consumption per capita (liters), 2009−14
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