Introduction
This databook provides key data and information on the Vodka in Germany (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
Vodka in Germany (Spirits)
This databook provides key data and information on the Vodka in Germany (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- The vodka category was valued at €1,565.3m ($2,292.9m) in 2009, representing a CAGR of 1.4% since 2004.
- By the end of 2014, the vodka category will be worth €1,648.1m ($2,414.1m), with an expected CAGR of 1% between 2009 and 2014.
- The vodka market volume totaled 51.7 million liters in 2009, representing a CAGR of 0.9% since 2004.
- By the end of 2014, the vodka market will total 53.3 million liters, with an expected CAGR of 0.6% between 2009 and 2014.
- The vodka market was led by unflavored vodka (representing 75% of the total value), with flavored vodka accounting for the remaining 25% share.
- Pernod Ricard is the market leader with a 12.3% share of the market.
Vodka in Germany (Spirits)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
CHAPTER 1 EXECUTIVE SUMMARY
Summary category level: vodka
CHAPTER 2 DEFINITION
CHAPTER 3 CATEGORY ANALYSIS: VODKA
Value analysis (Euro), 2004−09
Value analysis (Euro), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
CHAPTER 4 MACROECONOMIC PROFILE
Macroeconomic Indicators
CHAPTER 5 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Vodka, Germany, value by segment (€m), 2004−14
Figure 2: Vodka, Germany, category growth comparison, by value, 2004−14
Figure 3: Vodka, Germany, volume by segment (liters, million), 2004−14
Figure 4: Vodka, Germany, category growth comparison, by volume, 2004−14
Figure 5: Vodka, Germany, company share by volume (%), 2008−09
Figure 6: Vodka, Germany, distribution channels by volume (%), 2008−09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Germany, value by segment (€m), 2004−09
Table 4: Vodka, Germany, value forecast by segment (€m), 2009−14
Table 5: Vodka, Germany, value by segment ($m), 2004−09
Table 6: Vodka, Germany, value forecast by segment ($m), 2009−14
Table 7: Vodka, Germany, volume by segment (liters, million), 2004−09
Table 8: Vodka, Germany, volume forecast by segment (liters, million), 2009−14
Table 9: Vodka, Germany, brand share by volume (%), 2008−09
Table 10: Vodka, Germany, volume by brand (liters, million), 2008−09
Table 11: Vodka, Germany, company share by volume (%), 2008−09
Table 12: Vodka, Germany, volume by company (liters, million), 2008−09
Table 13: Vodka, Germany, distribution channels by volume (%), 2008−09
Table 14: Vodka, Germany, volume by distribution channel (liters, million), 2008−09
Table 15: Vodka, Germany, expenditure per capita (€), 2004−09
Table 16: Vodka, Germany, forecast expenditure per capita (€), 2009−14
Table 17: Vodka, Germany, expenditure per capita ($), 2004−09
Table 18: Vodka, Germany, forecast expenditure per capita ($), 2009−14
Table 19: Vodka, Germany, consumption per capita (liters), 2004−09
Table 20: Vodka, Germany, forecast consumption per capita (liters), 2009−14
Table 21: Germany population, by age group, 2004−09 (millions)
Table 22: Germany population forecast, by age group, 2009−14 (millions)
Table 23: Germany population, by gender, 2004−09 (millions)
Table 24: Germany population forecast, by gender, 2009−14 (millions)
Table 25: Germany nominal GDP, 2004−09 (€bn, nominal prices)
Table 26: Germany nominal GDP forecast, 2009−14 (€bn, nominal prices)
Table 27: Germany real GDP, 2004−09 (€bn, 2000 prices)
Table 28: Germany real GDP forecast, 2009−14 (€bn, 2000 prices)
Table 29: Germany real GDP, 2004−09 ($bn, 2000 prices)
Table 30: Germany real GDP forecast, 2009−14 ($bn, 2000 prices)
Table 31: Germany consumer price index, 2004−09 (2000=100)
Table 32: Germany consumer price index, 2009−14 (2000=100)
Summary category level: vodka
CHAPTER 2 DEFINITION
CHAPTER 3 CATEGORY ANALYSIS: VODKA
Value analysis (Euro), 2004−09
Value analysis (Euro), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
CHAPTER 4 MACROECONOMIC PROFILE
Macroeconomic Indicators
CHAPTER 5 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Vodka, Germany, value by segment (€m), 2004−14
Figure 2: Vodka, Germany, category growth comparison, by value, 2004−14
Figure 3: Vodka, Germany, volume by segment (liters, million), 2004−14
Figure 4: Vodka, Germany, category growth comparison, by volume, 2004−14
Figure 5: Vodka, Germany, company share by volume (%), 2008−09
Figure 6: Vodka, Germany, distribution channels by volume (%), 2008−09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Germany, value by segment (€m), 2004−09
Table 4: Vodka, Germany, value forecast by segment (€m), 2009−14
Table 5: Vodka, Germany, value by segment ($m), 2004−09
Table 6: Vodka, Germany, value forecast by segment ($m), 2009−14
Table 7: Vodka, Germany, volume by segment (liters, million), 2004−09
Table 8: Vodka, Germany, volume forecast by segment (liters, million), 2009−14
Table 9: Vodka, Germany, brand share by volume (%), 2008−09
Table 10: Vodka, Germany, volume by brand (liters, million), 2008−09
Table 11: Vodka, Germany, company share by volume (%), 2008−09
Table 12: Vodka, Germany, volume by company (liters, million), 2008−09
Table 13: Vodka, Germany, distribution channels by volume (%), 2008−09
Table 14: Vodka, Germany, volume by distribution channel (liters, million), 2008−09
Table 15: Vodka, Germany, expenditure per capita (€), 2004−09
Table 16: Vodka, Germany, forecast expenditure per capita (€), 2009−14
Table 17: Vodka, Germany, expenditure per capita ($), 2004−09
Table 18: Vodka, Germany, forecast expenditure per capita ($), 2009−14
Table 19: Vodka, Germany, consumption per capita (liters), 2004−09
Table 20: Vodka, Germany, forecast consumption per capita (liters), 2009−14
Table 21: Germany population, by age group, 2004−09 (millions)
Table 22: Germany population forecast, by age group, 2009−14 (millions)
Table 23: Germany population, by gender, 2004−09 (millions)
Table 24: Germany population forecast, by gender, 2009−14 (millions)
Table 25: Germany nominal GDP, 2004−09 (€bn, nominal prices)
Table 26: Germany nominal GDP forecast, 2009−14 (€bn, nominal prices)
Table 27: Germany real GDP, 2004−09 (€bn, 2000 prices)
Table 28: Germany real GDP forecast, 2009−14 (€bn, 2000 prices)
Table 29: Germany real GDP, 2004−09 ($bn, 2000 prices)
Table 30: Germany real GDP forecast, 2009−14 ($bn, 2000 prices)
Table 31: Germany consumer price index, 2004−09 (2000=100)
Table 32: Germany consumer price index, 2009−14 (2000=100)