Introduction
This databook provides key data and information on the Vodka in Eastern Europe (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
Vodka in Eastern Europe (Spirits)
This databook provides key data and information on the Vodka in Eastern Europe (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- The vodka category was valued at $19,487.5m in 2009, representing a CAGR of 0.1% since 2004.
- By the end of 2014, the vodka category will be worth $21,427.4m, with an expected CAGR of 1.9% between 2009 and 2014.
- The vodka market volume totaled 1,902.6 million liters in 2009, representing a negative CAGR of 2.5% since 2004.
- By the end of 2014, the vodka market will total 1,871.6 million liters, with an expected negative CAGR of 0.3% between 2009 and 2014.
- The vodka market was led by unflavored vodka (representing 90.8% of the total value), with flavored vodka accounting for the remaining 9.2% share.
- Kristall is the market leader with a 17.6% share of the market.
Vodka in Eastern Europe (Spirits)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
CHAPTER 1 EXECUTIVE SUMMARY
Summary category level: vodka
CHAPTER 2 DEFINITION
CHAPTER 3 CATEGORY ANALYSIS: VODKA
Value analysis (US Dollar), 2004−09
Value analysis (US Dollar), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company share analysis
Distribution analysis
Expenditure and consumption per capita
CHAPTER 4 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Vodka, Eastern Europe, value by segment ($m), 2004−14
Figure 2: Vodka, Eastern Europe, category growth comparison, by value, 2004−14
Figure 3: Vodka, Eastern Europe, volume by segment (liters, million), 2004−14
Figure 4: Vodka, Eastern Europe, category growth comparison, by volume, 2004−14
Figure 5: Vodka, Eastern Europe, company share (top five companies) by volume (%), 2008−09
Figure 6: Vodka, Eastern Europe, distribution channels by volume (%), 2008−09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Eastern Europe, value by segment ($m), 2004−09
Table 4: Vodka, Eastern Europe, value forecast by segment ($m), 2009−14
Table 5: Vodka, Eastern Europe, volume by segment (liters, million), 2004−09
Table 6: Vodka, Eastern Europe, volume forecast by segment (liters, million), 2009−14
Table 7: Vodka, Eastern Europe, company share (top 20 companies) by volume (%), 2008−09
Table 8: Vodka, Eastern Europe, volume by company (liters, million), 2008−09
Table 9: Vodka, Eastern Europe, distribution channels by volume (%), 2008−09
Table 10: Vodka, Eastern Europe, volume by distribution channel (liters, million), 2008−09
Table 11: Vodka, Eastern Europe, expenditure per capita ($), 2004−09
Table 12: Vodka, Eastern Europe, forecast expenditure per capita ($), 2009−14
Table 13: Vodka, Eastern Europe, consumption per capita (liters), 2004−09
Table 14: Vodka, Eastern Europe, forecast consumption per capita (liters), 2009−14
Summary category level: vodka
CHAPTER 2 DEFINITION
CHAPTER 3 CATEGORY ANALYSIS: VODKA
Value analysis (US Dollar), 2004−09
Value analysis (US Dollar), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company share analysis
Distribution analysis
Expenditure and consumption per capita
CHAPTER 4 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Vodka, Eastern Europe, value by segment ($m), 2004−14
Figure 2: Vodka, Eastern Europe, category growth comparison, by value, 2004−14
Figure 3: Vodka, Eastern Europe, volume by segment (liters, million), 2004−14
Figure 4: Vodka, Eastern Europe, category growth comparison, by volume, 2004−14
Figure 5: Vodka, Eastern Europe, company share (top five companies) by volume (%), 2008−09
Figure 6: Vodka, Eastern Europe, distribution channels by volume (%), 2008−09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Eastern Europe, value by segment ($m), 2004−09
Table 4: Vodka, Eastern Europe, value forecast by segment ($m), 2009−14
Table 5: Vodka, Eastern Europe, volume by segment (liters, million), 2004−09
Table 6: Vodka, Eastern Europe, volume forecast by segment (liters, million), 2009−14
Table 7: Vodka, Eastern Europe, company share (top 20 companies) by volume (%), 2008−09
Table 8: Vodka, Eastern Europe, volume by company (liters, million), 2008−09
Table 9: Vodka, Eastern Europe, distribution channels by volume (%), 2008−09
Table 10: Vodka, Eastern Europe, volume by distribution channel (liters, million), 2008−09
Table 11: Vodka, Eastern Europe, expenditure per capita ($), 2004−09
Table 12: Vodka, Eastern Europe, forecast expenditure per capita ($), 2009−14
Table 13: Vodka, Eastern Europe, consumption per capita (liters), 2004−09
Table 14: Vodka, Eastern Europe, forecast consumption per capita (liters), 2009−14