Tequila & Mezcal in the BRIC (Brazil, Russia, India, China) Countries – Market Overview and Forecasts to 2014

Date: July 1, 2010
Pages: 87
Price:
US$ 1,995.00
Publisher: Datamonitor
Report type: Data Base
Delivery: E-mail Delivery (PDF)
ID: T47DF0F2C35EN
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Introduction

This report covers key aspects of the tequila & mezcal market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

* Contains information on one category: tequila & mezcal

* Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

* Market level company and brand shares as well as distribution share information

* Recent product launches

Highlights

Brazil is home to the second largest tequila & mezcal market.

Russia leads the tequila & mezcal market in terms of volume among the BRIC nations.

India is set to be the most lucrative investment destination for the tequila & mezcal market in future.

Reasons to Purchase

* Develop business strategies by understanding the quantitative trends within the tequila & mezcal in high growth / emerging nations

* Identify key players within the tequila & mezcal market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

* Obtain insight into new product launches within the tequila & mezcal market in Brazil, Russia, India and China
CHAPTER 1 EXECUTIVE SUMMARY

Brazil is home to the second largest tequila & mezcal market
Russia leads the tequila & mezcal market in terms of volume among the BRIC nations
India is set to be the most lucrative investment destination for the tequila & mezcal market in future

CHAPTER 2 INTRODUCTION

What is this report about?
How to use this report
Market definition

CHAPTER 3 OVERVIEW

BRIC tequila & mezcal market, volume overview
BRIC tequila & mezcal market, value overview

CHAPTER 4 BRAZIL

Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 5 RUSSIA

Value analysis (Russian Ruble), 2004-09
Value analysis (Russian Ruble), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 6 INDIA

Value analysis (Indian Rupee), 2004-09
Value analysis (Indian Rupee), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 7 CHINA

Value analysis (Chinese Yuan Renminbi), 2004-09
Value analysis (Chinese Yuan Renminbi), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 8 NEW PRODUCT DEVELOPMENT

Product launches 2009: Brazil
Recent product launches
Product launches 2009: Russia
Recent product launches

CHAPTER 9 RESEARCH METHODOLOGY

Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

CHAPTER 10 APPENDIX

Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES

Figure 1: Tequila & Mezcal market, BRIC, volume (liters, million), 2004-14
Figure 2: Tequila & Mezcal market, BRIC, volume (liters, million), 2004-09
Figure 3: Tequila & Mezcal market, BRIC, volume (liters, million), 2009–14
Figure 4: Tequila & Mezcal market, BRIC, volume growth analysis, 2004-14
Figure 5: Tequila & Mezcal market, BRIC, value ($m), 2004-14
Figure 6: Tequila & Mezcal market, BRIC, value ($m) , 2004-09
Figure 7: Tequila & Mezcal market, BRIC, value ($m) , 2009-14
Figure 8: Tequila & Mezcal market, BRIC, value growth analysis, 2004-14
Figure 9: Tequila & mezcal, Brazil, value (BRLm), 2004-14
Figure 10: Tequila & mezcal, Brazil, volume (liters, million), 2004-14
Figure 11: Tequila & mezcal, Brazil, company share by volume (%), 2008-09
Figure 12: Tequila & mezcal, Brazil, distribution channels by volume (%), 2008-09
Figure 13: Tequila & mezcal, Russia, value (RUBm), 2004-14
Figure 14: Tequila & mezcal, Russia, volume (liters, million), 2004-14
Figure 15: Tequila & mezcal, Russia, company share by volume (%), 2008-09
Figure 16: Tequila & mezcal, Russia, distribution channels by volume (%), 2008-09
Figure 17: Tequila & mezcal, India, value (INRm), 2004-14
Figure 18: Tequila & mezcal, India, volume (liters, million), 2004-14
Figure 19: Tequila & mezcal, India, distribution channels by volume (%), 2008-09
Figure 20: Tequila & mezcal, China, value (CNYm), 2004-14
Figure 21: Tequila & mezcal, China, volume (liters, million), 2004-14
Figure 22: Tequila & mezcal, China, distribution channels by volume (%), 2008-09
Figure 23: Annual data review process

LIST OF TABLES

Table 1: Tequila & mezcal category definitions
Table 2: Tequila & mezcal distribution channels
Table 3: Tequila & Mezcal market, BRIC, volume (liters, million), 2004-14
Table 4: Tequila & Mezcal market, BRIC, volume (liters, million), 2004-09
Table 5: Tequila & Mezcal market, BRIC, volume (liters, million), 2009–14
Table 6: Tequila & Mezcal market, BRIC, value ($m), 2004-14
Table 7: Tequila & Mezcal market, BRIC, value ($m), 2004-09
Table 8: Tequila & Mezcal market, BRIC, value ($m), 2009-14
Table 9: Tequila & mezcal, Brazil, value (BRLm), 2004-09
Table 10: Tequila & mezcal, Brazil, value forecast (BRLm), 2009-14
Table 11: Tequila & mezcal, Brazil, value ($m), 2004-09
Table 12: Tequila & mezcal, Brazil, value forecast ($m), 2009-14
Table 13: Tequila & mezcal, Brazil, volume (liters, million), 2004-09
Table 14: Tequila & mezcal, Brazil, volume forecast (liters, million), 2009-14
Table 15: Tequila & mezcal, Brazil, brand share by volume (%), 2008-09
Table 16: Tequila & mezcal, Brazil, volume by brand (liters, million), 2008-09
Table 17: Tequila & mezcal, Brazil, company share by volume (%), 2008-09
Table 18: Tequila & mezcal, Brazil, volume by company (liters, million), 2008-09
Table 19: Tequila & mezcal, Brazil, distribution channels by volume (%), 2008-09
Table 20: Tequila & mezcal, Brazil, volume by distribution channel (liters, million), 2008-09
Table 21: Tequila & mezcal, Brazil, expenditure per capita (BRL), 2004-09
Table 22: Tequila & mezcal, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 23: Tequila & mezcal, Brazil, expenditure per capita ($), 2004-09
Table 24: Tequila & mezcal, Brazil, forecast expenditure per capita ($), 2009-14
Table 25: Tequila & mezcal, Brazil, consumption per capita (liters), 2004-09
Table 26: Tequila & mezcal, Brazil, forecast consumption per capita (liters), 2009-14
Table 27: Tequila & mezcal, Russia, value (RUBm), 2004-09
Table 28: Tequila & mezcal, Russia, value forecast (RUBm), 2009-14
Table 29: Tequila & mezcal, Russia, value ($m), 2004-09
Table 30: Tequila & mezcal, Russia, value forecast ($m), 2009-14
Table 31: Tequila & mezcal, Russia, volume (liters, million), 2004-09
Table 32: Tequila & mezcal, Russia, volume forecast (liters, million), 2009-14
Table 33: Tequila & mezcal, Russia, brand share by volume (%), 2008-09
Table 34: Tequila & mezcal, Russia, volume by brand (liters, million), 2008-09
Table 35: Tequila & mezcal, Russia, company share by volume (%), 2008-09
Table 36: Tequila & mezcal, Russia, volume by company (liters, million), 2008-09
Table 37: Tequila & mezcal, Russia, distribution channels by volume (%), 2008-09
Table 38: Tequila & mezcal, Russia, volume by distribution channel (liters, million), 2008-09
Table 39: Tequila & mezcal, Russia, expenditure per capita (RUB), 2004-09
Table 40: Tequila & mezcal, Russia, forecast expenditure per capita (RUB), 2009-14
Table 41: Tequila & mezcal, Russia, expenditure per capita ($), 2004-09
Table 42: Tequila & mezcal, Russia, forecast expenditure per capita ($), 2009-14
Table 43: Tequila & mezcal, Russia, consumption per capita (liters), 2004-09
Table 44: Tequila & mezcal, Russia, forecast consumption per capita (liters), 2009-14
Table 45: Tequila & mezcal, India, value (INRm), 2004-09
Table 46: Tequila & mezcal, India, value forecast (INRm), 2009-14
Table 47: Tequila & mezcal, India, value ($m), 2004-09
Table 48: Tequila & mezcal, India, value forecast ($m), 2009-14
Table 49: Tequila & mezcal, India, volume (liters, million), 2004-09
Table 50: Tequila & mezcal, India, volume forecast (liters, million), 2009-14
Table 51: Tequila & mezcal, India, brand share by volume (%), 2008-09
Table 52: Tequila & mezcal, India, volume by brand (liters, million), 2008-09
Table 53: Tequila & mezcal, India, company share by volume (%), 2008-09
Table 54: Tequila & mezcal, India, volume by company (liters, million), 2008-09
Table 55: Tequila & mezcal, India, distribution channels by volume (%), 2008-09
Table 56: Tequila & mezcal, India, volume by distribution channel (liters, million), 2008-09
Table 57: Tequila & mezcal, India, expenditure per capita (INR), 2004-09
Table 58: Tequila & mezcal, India, forecast expenditure per capita (INR), 2009-14
Table 59: Tequila & mezcal, India, expenditure per capita ($), 2004-09
Table 60: Tequila & mezcal, India, forecast expenditure per capita ($), 2009-14
Table 61: Tequila & mezcal, India, consumption per capita (liters), 2004-09
Table 62: Tequila & mezcal, India, forecast consumption per capita (liters), 2009-14
Table 63: Tequila & mezcal, China, value (CNYm), 2004-09
Table 64: Tequila & mezcal, China, value forecast (CNYm), 2009-14
Table 65: Tequila & mezcal, China, value ($m), 2004-09
Table 66: Tequila & mezcal, China, value forecast ($m), 2009-14
Table 67: Tequila & mezcal, China, volume (liters, million), 2004-09
Table 68: Tequila & mezcal, China, volume forecast (liters, million), 2009-14
Table 69: Tequila & mezcal, China, brand share by volume (%), 2008-09
Table 70: Tequila & mezcal, China, volume by brand (liters, million), 2008-09
Table 71: Tequila & mezcal, China, company share by volume (%), 2008-09
Table 72: Tequila & mezcal, China, volume by company (liters, million), 2008-09
Table 73: Tequila & mezcal, China, distribution channels by volume (%), 2008-09
Table 74: Tequila & mezcal, China, volume by distribution channel (liters, million), 2008-09
Table 75: Tequila & mezcal, China, expenditure per capita (CNY), 2004-09
Table 76: Tequila & mezcal, China, forecast expenditure per capita (CNY), 2009-14
Table 77: Tequila & mezcal, China, expenditure per capita ($), 2004-09
Table 78: Tequila & mezcal, China, forecast expenditure per capita ($), 2009-14
Table 79: Tequila & mezcal, China, consumption per capita (liters), 2004-09
Table 80: Tequila & mezcal, China, forecast consumption per capita (liters), 2009-14
Table 81: Brazil tequila & mezcal new product launches reports, by company, 2009
Table 82: Brazil tequila & mezcal new product launches SKUs, by company, 2009
Table 83: Brazil tequila & mezcal new product launches (reports), by flavor and fragrances, 2009
Table 84: Brazil tequila & mezcal new product launches (reports), by ingredients, 2009
Table 85: Brazil tequila & mezcal new product launches (reports), by package tags or claims, 2009
Table 86: Brazil tequila & mezcal new product launches - recent launches (2009)
Table 87: Russia tequila & mezcal new product launches reports, by company, 2009
Table 88: Russia tequila & mezcal new product launches SKUs, by company, 2009
Table 89: Russia tequila & mezcal new product launches (reports), by flavor and fragrances, 2009
Table 90: Russia tequila & mezcal new product launches (reports), by ingredients, 2009
Table 91: Russia tequila & mezcal new product launches (reports), by package tags or claims, 2009
Table 92: Russia tequila & mezcal new product launches - recent five launches (2009)

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