Date: | June 1, 2010 |

Pages: | 208 |

Price: | |

Publisher: | Datamonitor |

Report type: | Data Base |

Delivery: | E-mail Delivery (PDF) |

ID: | S494A87702BEN |

Leaflet: |

**Introduction**

This databook provides key data and information on the spirits market in Austria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

**Scope**

* Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy

* Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

* Category level company and brand share as well as distribution share information for 2008 and 2009

* Review of the top two companies within the spirits market, including company overview, key facts and business description

**Highlights**

The market for spirits in Austria increased at a compound annual growth rate of 1.9% between 2004 and 2009.

The liqueurs category led the spirits market in Austria, accounting for a share of 34.5%.

Leading players in Austrian spirits market include Diageo plc, Bacardi Limited and Schwarze & Schlichte Markenvertrieb GmbH & Co. KG.

**Reasons to Purchase**

* Develop business strategies by understanding the quantitative trends within the spirits market in Austria

* Design effective marketing and sales strategies by identifying key market categories and segments

* Identify key players within the market to plan lucrative M&A, partnerships and agreements

**CHAPTER 1 EXECUTIVE SUMMARY**

Summary market level: spirits

Summary category level: brandy

Summary category level: liqueurs

Summary category level: rum

Summary category level: specialty spirits

Summary category level: gin & genever

Summary category level: whisk(e)y

Summary category level: tequila & mezcal

Summary category level: vodka

**CHAPTER 2 INTRODUCTION**

What is this report about?

How to use this report

Market definition

**CHAPTER 3 MARKET OVERVIEW**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 4 LEADING COMPANY PROFILES**

Diageo plc

Bacardi Limited

**CHAPTER 5 CATEGORY ANALYSIS: BRANDY**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 6 CATEGORY ANALYSIS: LIQUEURS**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 7 CATEGORY ANALYSIS: RUM**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 8 CATEGORY ANALYSIS: SPECIALTY SPIRITS**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 9 CATEGORY ANALYSIS: GIN & GENEVER**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 10 CATEGORY ANALYSIS: WHISK(E)Y**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 11 CATEGORY ANALYSIS: TEQUILA & MEZCAL**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 12 CATEGORY ANALYSIS: VODKA**

Value analysis (Euro), 2004-09

Value analysis (Euro), 2009-14

Value analysis (US dollars), 2004-09

Value analysis (US dollars), 2009-14

Volume analysis, 2004-09

Volume analysis, 2009-14

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

**CHAPTER 13 COUNTRY COMPARISON**

Value

Volume

Market share

**CHAPTER 14 NEW PRODUCT DEVELOPMENT**

Product launches over time

Recent product launches

**CHAPTER 15 MACROECONOMIC PROFILE**

Macroeconomic Indicators

**CHAPTER 16 RESEARCH METHODOLOGY**

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

**CHAPTER 17 APPENDIX**

Future readings

How to contact experts in your industry

Disclaimer

**LIST OF FIGURES**

Figure 1: Spirits, Austria, value by category (€m), 2004-14

Figure 2: Spirits, Austria, category growth comparison, by value, 2004-14

Figure 3: Spirits, Austria, volume by category (liters, million), 2004-14

Figure 4: Spirits, Austria, category growth comparison, by volume, 2004-14

Figure 5: Spirits, Austria, company share by volume (%), 2008-09

Figure 6: Spirits, Austria, distribution channels by volume (%), 2008-09

Figure 7: Brandy, Austria, value by segment (€m), 2004-14

Figure 8: Brandy, Austria, category growth comparison, by value, 2004-14

Figure 9: Brandy, Austria, volume by segment (liters, million), 2004-14

Figure 10: Brandy, Austria, category growth comparison, by volume, 2004-14

Figure 11: Brandy, Austria, company share by volume (%), 2008-09

Figure 12: Brandy, Austria, distribution channels by volume (%), 2008-09

Figure 13: Liqueurs, Austria, value by segment (€m), 2004-14

Figure 14: Liqueurs, Austria, category growth comparison, by value, 2004-14

Figure 15: Liqueurs, Austria, volume by segment (liters, million), 2004-14

Figure 16: Liqueurs, Austria, category growth comparison, by volume, 2004-14

Figure 17: Liqueurs, Austria, company share by volume (%), 2008-09

Figure 18: Liqueurs, Austria, distribution channels by volume (%), 2008-09

Figure 19: Rum, Austria, value by segment (€m), 2004-14

Figure 20: Rum, Austria, category growth comparison, by value, 2004-14

Figure 21: Rum, Austria, volume by segment (liters, million), 2004-14

Figure 22: Rum, Austria, category growth comparison, by volume, 2004-14

Figure 23: Rum, Austria, company share by volume (%), 2008-09

Figure 24: Rum, Austria, distribution channels by volume (%), 2008-09

Figure 25: Specialty spirits, Austria, value by segment (€m), 2004-14

Figure 26: Specialty spirits, Austria, volume by segment (liters, million), 2004-14

Figure 27: Specialty spirits, Austria, company share by volume (%), 2008-09

Figure 28: Specialty spirits, Austria, distribution channels by volume (%), 2008-09

Figure 29: Gin & genever, Austria, value (€m), 2004-14

Figure 30: Gin & genever, Austria, volume (liters, million), 2004-14

Figure 31: Gin & genever, Austria, company share by volume (%), 2008-09

Figure 32: Gin & genever, Austria, distribution channels by volume (%), 2008-09

Figure 33: Whisk(e)y, Austria, value by segment (€m), 2004-14

Figure 34: Whisk(e)y, Austria, category growth comparison, by value, 2004-14

Figure 35: Whisk(e)y, Austria, volume by segment (liters, million), 2004-14

Figure 36: Whisk(e)y, Austria, category growth comparison, by volume, 2004-14

Figure 37: Whisk(e)y, Austria, company share by volume (%), 2008-09

Figure 38: Whisk(e)y, Austria, distribution channels by volume (%), 2008-09

Figure 39: Tequila & mezcal, Austria, value (€m), 2004-14

Figure 40: Tequila & mezcal, Austria, volume (liters, million), 2004-14

Figure 41: Tequila & mezcal, Austria, company share by volume (%), 2008-09

Figure 42: Tequila & mezcal, Austria, distribution channels by volume (%), 2008-09

Figure 43: Vodka, Austria, value by segment (€m), 2004-14

Figure 44: Vodka, Austria, category growth comparison, by value, 2004-14

Figure 45: Vodka, Austria, volume by segment (liters, million), 2004-14

Figure 46: Vodka, Austria, category growth comparison, by volume, 2004-14

Figure 47: Vodka, Austria, company share by volume (%), 2008-09

Figure 48: Vodka, Austria, distribution channels by volume (%), 2008-09

Figure 49: Global spirits market split (value terms, 2009), top five countries

Figure 50: Global spirits market value, 2004–09, top five countries

Figure 51: Global spirits market split (volume terms, 2009), top five countries

Figure 52: Global spirits market volume, 2004–09, top five countries

Figure 53: Annual data review process

**LIST OF TABLES**

Table 1: Spirits category definitions

Table 2: Spirits distribution channels

Table 3: Spirits, Austria, value by category (€m), 2004-09

Table 4: Spirits, Austria, value forecast by category (€m), 2009-14

Table 5: Spirits, Austria, value by category ($m), 2004-09

Table 6: Spirits, Austria, value forecast by category ($m), 2009-14

Table 7: Spirits, Austria, volume by category (liters, million), 2004-09

Table 8: Spirits, Austria, volume forecast by category (liters, million), 2009-14

Table 9: Spirits, Austria, brand share by volume (%), 2008-09

Table 10: Spirits, Austria, volume by brand (liters, million), 2008-09

Table 11: Spirits, Austria, company share by volume (%), 2008-09

Table 12: Spirits, Austria, volume by company (liters, million), 2008-09

Table 13: Spirits, Austria, distribution channels by volume (%), 2008-09

Table 14: Spirits, Austria, volume by distribution channel (liters, million), 2008-09

Table 15: Spirits, Austria, expenditure per capita (€), 2004-09

Table 16: Spirits, Austria, forecast expenditure per capita (€), 2009-14

Table 17: Spirits, Austria, expenditure per capita ($), 2004-09

Table 18: Spirits, Austria, forecast expenditure per capita ($), 2009-14

Table 19: Spirits, Austria, consumption per capita (liters), 2004-09

Table 20: Spirits, Austria, forecast consumption per capita (liters), 2009-14

Table 21: Diageo plc key facts

Table 22: Bacardi Limited key facts

Table 23: Brandy, Austria, value by segment (€m), 2004-09

Table 24: Brandy, Austria, value forecast by segment (€m), 2009-14

Table 25: Brandy, Austria, value by segment ($m), 2004-09

Table 26: Brandy, Austria, value forecast by segment ($m), 2009-14

Table 27: Brandy, Austria, volume by segment (liters, million), 2004-09

Table 28: Brandy, Austria, volume forecast by segment (liters, million), 2009-14

Table 29: Brandy, Austria, brand share by volume (%), 2008-09

Table 30: Brandy, Austria, volume by brand (liters, million), 2008-09

Table 31: Brandy, Austria, company share by volume (%), 2008-09

Table 32: Brandy, Austria, volume by company (liters, million), 2008-09

Table 33: Brandy, Austria, distribution channels by volume (%), 2008-09

Table 34: Brandy, Austria, volume by distribution channel (liters, million), 2008-09

Table 35: Brandy, Austria, expenditure per capita (€), 2004-09

Table 36: Brandy, Austria, forecast expenditure per capita (€), 2009-14

Table 37: Brandy, Austria, expenditure per capita ($), 2004-09

Table 38: Brandy, Austria, forecast expenditure per capita ($), 2009-14

Table 39: Brandy, Austria, consumption per capita (liters), 2004-09

Table 40: Brandy, Austria, forecast consumption per capita (liters), 2009-14

Table 41: Liqueurs, Austria, value by segment (€m), 2004-09

Table 42: Liqueurs, Austria, value forecast by segment (€m), 2009-14

Table 43: Liqueurs, Austria, value by segment ($m), 2004-09

Table 44: Liqueurs, Austria, value forecast by segment ($m), 2009-14

Table 45: Liqueurs, Austria, volume by segment (liters, million), 2004-09

Table 46: Liqueurs, Austria, volume forecast by segment (liters, million), 2009-14

Table 47: Liqueurs, Austria, brand share by volume (%), 2008-09

Table 48: Liqueurs, Austria, volume by brand (liters, million), 2008-09

Table 49: Liqueurs, Austria, company share by volume (%), 2008-09

Table 50: Liqueurs, Austria, volume by company (liters, million), 2008-09

Table 51: Liqueurs, Austria, distribution channels by volume (%), 2008-09

Table 52: Liqueurs, Austria, volume by distribution channel (liters, million), 2008-09

Table 53: Liqueurs, Austria, expenditure per capita (€), 2004-09

Table 54: Liqueurs, Austria, forecast expenditure per capita (€), 2009-14

Table 55: Liqueurs, Austria, expenditure per capita ($), 2004-09

Table 56: Liqueurs, Austria, forecast expenditure per capita ($), 2009-14

Table 57: Liqueurs, Austria, consumption per capita (liters), 2004-09

Table 58: Liqueurs, Austria, forecast consumption per capita (liters), 2009-14

Table 59: Rum, Austria, value by segment (€m), 2004-09

Table 60: Rum, Austria, value forecast by segment (€m), 2009-14

Table 61: Rum, Austria, value by segment ($m), 2004-09

Table 62: Rum, Austria, value forecast by segment ($m), 2009-14

Table 63: Rum, Austria, volume by segment (liters, million), 2004-09

Table 64: Rum, Austria, volume forecast by segment (liters, million), 2009-14

Table 65: Rum, Austria, brand share by volume (%), 2008-09

Table 66: Rum, Austria, volume by brand (liters, million), 2008-09

Table 67: Rum, Austria, company share by volume (%), 2008-09

Table 68: Rum, Austria, volume by company (liters, million), 2008-09

Table 69: Rum, Austria, distribution channels by volume (%), 2008-09

Table 70: Rum, Austria, volume by distribution channel (liters, million), 2008-09

Table 71: Rum, Austria, expenditure per capita (€), 2004-09

Table 72: Rum, Austria, forecast expenditure per capita (€), 2009-14

Table 73: Rum, Austria, expenditure per capita ($), 2004-09

Table 74: Rum, Austria, forecast expenditure per capita ($), 2009-14

Table 75: Rum, Austria, consumption per capita (liters), 2004-09

Table 76: Rum, Austria, forecast consumption per capita (liters), 2009-14

Table 77: Specialty spirits, Austria, value by segment (€m), 2004-09

Table 78: Specialty spirits, Austria, value forecast by segment (€m), 2009-14

Table 79: Specialty spirits, Austria, value by segment ($m), 2004-09

Table 80: Specialty spirits, Austria, value forecast by segment ($m), 2009-14

Table 81: Specialty spirits, Austria, volume by segment (liters, million), 2004-09

Table 82: Specialty spirits, Austria, volume forecast by segment (liters, million), 2009-14

Table 83: Specialty spirits, Austria, brand share by volume (%), 2008-09

Table 84: Specialty spirits, Austria, volume by brand (liters, million), 2008-09

Table 85: Specialty spirits, Austria, company share by volume (%), 2008-09

Table 86: Specialty spirits, Austria, volume by company (liters, million), 2008-09

Table 87: Specialty spirits, Austria, distribution channels by volume (%), 2008-09

Table 88: Specialty spirits, Austria, volume by distribution channel (liters, million), 2008-09

Table 89: Specialty spirits, Austria, expenditure per capita (€), 2004-09

Table 90: Specialty spirits, Austria, forecast expenditure per capita (€), 2009-14

Table 91: Specialty spirits, Austria, expenditure per capita ($), 2004-09

Table 92: Specialty spirits, Austria, forecast expenditure per capita ($), 2009-14

Table 93: Specialty spirits, Austria, consumption per capita (liters), 2004-09

Table 94: Specialty spirits, Austria, forecast consumption per capita (liters), 2009-14

Table 95: Gin & genever, Austria, value (€m), 2004-09

Table 96: Gin & genever, Austria, value forecast (€m), 2009-14

Table 97: Gin & genever, Austria, value ($m), 2004-09

Table 98: Gin & genever, Austria, value forecast ($m), 2009-14

Table 99: Gin & genever, Austria, volume (liters, million), 2004-09

Table 100: Gin & genever, Austria, volume forecast (liters, million), 2009-14

Table 101: Gin & genever, Austria, brand share by volume (%), 2008-09

Table 102: Gin & genever, Austria, volume by brand (liters, million), 2008-09

Table 103: Gin & genever, Austria, company share by volume (%), 2008-09

Table 104: Gin & genever, Austria, volume by company (liters, million), 2008-09

Table 105: Gin & genever, Austria, distribution channels by volume (%), 2008-09

Table 106: Gin & genever, Austria, volume by distribution channel (liters, million), 2008-09

Table 107: Gin & genever, Austria, expenditure per capita (€), 2004-09

Table 108: Gin & genever, Austria, forecast expenditure per capita (€), 2009-14

Table 109: Gin & genever, Austria, expenditure per capita ($), 2004-09

Table 110: Gin & genever, Austria, forecast expenditure per capita ($), 2009-14

Table 111: Gin & genever, Austria, consumption per capita (liters), 2004-09

Table 112: Gin & genever, Austria, forecast consumption per capita (liters), 2009-14

Table 113: Whisk(e)y, Austria, value by segment (€m), 2004-09

Table 114: Whisk(e)y, Austria, value forecast by segment (€m), 2009-14

Table 115: Whisk(e)y, Austria, value by segment ($m), 2004-09

Table 116: Whisk(e)y, Austria, value forecast by segment ($m), 2009-14

Table 117: Whisk(e)y, Austria, volume by segment (liters, million), 2004-09

Table 118: Whisk(e)y, Austria, volume forecast by segment (liters, million), 2009-14

Table 119: Whisk(e)y, Austria, brand share by volume (%), 2008-09

Table 120: Whisk(e)y, Austria, volume by brand (liters, million), 2008-09

Table 121: Whisk(e)y, Austria, company share by volume (%), 2008-09

Table 122: Whisk(e)y, Austria, volume by company (liters, million), 2008-09

Table 123: Whisk(e)y, Austria, distribution channels by volume (%), 2008-09

Table 124: Whisk(e)y, Austria, volume by distribution channel (liters, million), 2008-09

Table 125: Whisk(e)y, Austria, expenditure per capita (€), 2004-09

Table 126: Whisk(e)y, Austria, forecast expenditure per capita (€), 2009-14

Table 127: Whisk(e)y, Austria, expenditure per capita ($), 2004-09

Table 128: Whisk(e)y, Austria, forecast expenditure per capita ($), 2009-14

Table 129: Whisk(e)y, Austria, consumption per capita (liters), 2004-09

Table 130: Whisk(e)y, Austria, forecast consumption per capita (liters), 2009-14

Table 131: Tequila & mezcal, Austria, value (€m), 2004-09

Table 132: Tequila & mezcal, Austria, value forecast (€m), 2009-14

Table 133: Tequila & mezcal, Austria, value ($m), 2004-09

Table 134: Tequila & mezcal, Austria, value forecast ($m), 2009-14

Table 135: Tequila & mezcal, Austria, volume (liters, million), 2004-09

Table 136: Tequila & mezcal, Austria, volume forecast (liters, million), 2009-14

Table 137: Tequila & mezcal, Austria, brand share by volume (%), 2008-09

Table 138: Tequila & mezcal, Austria, volume by brand (liters, million), 2008-09

Table 139: Tequila & mezcal, Austria, company share by volume (%), 2008-09

Table 140: Tequila & mezcal, Austria, volume by company (liters, million), 2008-09

Table 141: Tequila & mezcal, Austria, distribution channels by volume (%), 2008-09

Table 142: Tequila & mezcal, Austria, volume by distribution channel (liters, million), 2008-09

Table 143: Tequila & mezcal, Austria, expenditure per capita (€), 2004-09

Table 144: Tequila & mezcal, Austria, forecast expenditure per capita (€), 2009-14

Table 145: Tequila & mezcal, Austria, expenditure per capita ($), 2004-09

Table 146: Tequila & mezcal, Austria, forecast expenditure per capita ($), 2009-14

Table 147: Tequila & mezcal, Austria, consumption per capita (liters), 2004-09

Table 148: Tequila & mezcal, Austria, forecast consumption per capita (liters), 2009-14

Table 149: Vodka, Austria, value by segment (€m), 2004-09

Table 150: Vodka, Austria, value forecast by segment (€m), 2009-14

Table 151: Vodka, Austria, value by segment ($m), 2004-09

Table 152: Vodka, Austria, value forecast by segment ($m), 2009-14

Table 153: Vodka, Austria, volume by segment (liters, million), 2004-09

Table 154: Vodka, Austria, volume forecast by segment (liters, million), 2009-14

Table 155: Vodka, Austria, brand share by volume (%), 2008-09

Table 156: Vodka, Austria, volume by brand (liters, million), 2008-09

Table 157: Vodka, Austria, company share by volume (%), 2008-09

Table 158: Vodka, Austria, volume by company (liters, million), 2008-09

Table 159: Vodka, Austria, distribution channels by volume (%), 2008-09

Table 160: Vodka, Austria, volume by distribution channel (liters, million), 2008-09

Table 161: Vodka, Austria, expenditure per capita (€), 2004-09

Table 162: Vodka, Austria, forecast expenditure per capita (€), 2009-14

Table 163: Vodka, Austria, expenditure per capita ($), 2004-09

Table 164: Vodka, Austria, forecast expenditure per capita ($), 2009-14

Table 165: Vodka, Austria, consumption per capita (liters), 2004-09

Table 166: Vodka, Austria, forecast consumption per capita (liters), 2009-14

Table 167: Global spirits market value, 2009

Table 168: Global spirits market split (value terms ($m), 2009), top five countries

Table 169: Global spirits market volume, 2009

Table 170: Global spirits market split (volume terms, 2009), top five countries

Table 171: Leading players, top five countries

Table 172: Austria spirits new product launches reports, by company, 2009

Table 173: Austria spirits new product launches SKUs, by company, 2009

Table 174: Austria spirits new product launches (reports), by flavor and fragrances, 2009

Table 175: Austria spirits new product launches (reports), by ingredients, 2009

Table 176: Austria spirits new product launches (reports), by package tags or claims, 2009

Table 177: Austria spirits new product launches - recent five launches (2009)

Table 178: Austria population, by age group, 2004-09 (millions)

Table 179: Austria population forecast, by age group, 2009-14 (millions)

Table 180: Austria population, by gender, 2004-09 (millions)

Table 181: Austria population forecast, by gender, 2009-14 (millions)

Table 182: Austria nominal GDP, 2004-09 (€bn, nominal prices)

Table 183: Austria nominal GDP forecast, 2009-14 (€bn, nominal prices)

Table 184: Austria real GDP, 2004-09 (€bn, 2000 prices)

Table 185: Austria real GDP forecast, 2009-14 (€bn, 2000 prices)

Table 186: Austria real GDP, 2004-09 ($bn, 2000 prices)

Table 187: Austria real GDP forecast, 2009-14 ($bn, 2000 prices)

Table 188: Austria consumer price index, 2004-09 (2000=100)

Table 189: Austria consumer price index, 2009-14 (2000=100)

Clothing and Footwear Sales via Key Retail Formats in Austria to 2014
US$ 495.00
Jan, 2011 · 39 pages

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