Introduction
This databook provides key data and information on the Specialty Spirits in Latin America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
Specialty Spirits in Latin America (Spirits)
This databook provides key data and information on the Specialty Spirits in Latin America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- The specialty spirits category was valued at $4,636.2m in 2009, representing a negative CAGR of 2.4% since 2004.
- By the end of 2014, the specialty spirits category will be worth $4,215.3m, with an expected negative CAGR of 1.9% between 2009 and 2014.
- The specialty spirits market volume totaled 1,250.1 million liters in 2009, representing a negative CAGR of 1.3% since 2004.
- By the end of 2014, the specialty spirits market will total 1,146.5 million liters, with an expected negative CAGR of 1.7% between 2009 and 2014.
- Industrias Müller de Bebidas Ltda is the market leader with a 51.8% share of the market.
Specialty Spirits in Latin America (Spirits)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
CHAPTER 1 EXECUTIVE SUMMARY
Summary category level: specialty spirits
CHAPTER 2 DEFINITION
CHAPTER 3 CATEGORY ANALYSIS: SPECIALTY SPIRITS
Value analysis (US Dollar), 2004−09
Value analysis (US Dollar), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company share analysis
Distribution analysis
Expenditure and consumption per capita
CHAPTER 4 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Specialty spirits, Latin America, value by segment ($m), 2004−14
Figure 2: Specialty spirits, Latin America, volume by segment (liters, million), 2004−14
Figure 3: Specialty spirits, Latin America, company share (top five companies) by volume (%), 2008−09
Figure 4: Specialty spirits, Latin America, distribution channels by volume (%), 2008−09
Figure 5: Annual data review process
LIST OF TABLES
Table 1: Speciality spirits category definitions
Table 2: Speciality spirits distribution channels
Table 3: Specialty spirits, Latin America, value by segment ($m), 2004−09
Table 4: Specialty spirits, Latin America, value forecast by segment ($m), 2009−14
Table 5: Specialty spirits, Latin America, volume by segment (liters, million), 2004−09
Table 6: Specialty spirits, Latin America, volume forecast by segment (liters, million), 2009−14
Table 7: Specialty spirits, Latin America, company share (top 20 companies) by volume (%), 2008−09
Table 8: Specialty spirits, Latin America, volume by company (liters, million), 2008−09
Table 9: Specialty spirits, Latin America, distribution channels by volume (%), 2008−09
Table 10: Specialty spirits, Latin America, volume by distribution channel (liters, million), 2008−09
Table 11: Specialty spirits, Latin America, expenditure per capita ($), 2004−09
Table 12: Specialty spirits, Latin America, forecast expenditure per capita ($), 2009−14
Table 13: Specialty spirits, Latin America, consumption per capita (liters), 2004−09
Table 14: Specialty spirits, Latin America, forecast consumption per capita (liters), 2009−14
Summary category level: specialty spirits
CHAPTER 2 DEFINITION
CHAPTER 3 CATEGORY ANALYSIS: SPECIALTY SPIRITS
Value analysis (US Dollar), 2004−09
Value analysis (US Dollar), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company share analysis
Distribution analysis
Expenditure and consumption per capita
CHAPTER 4 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Specialty spirits, Latin America, value by segment ($m), 2004−14
Figure 2: Specialty spirits, Latin America, volume by segment (liters, million), 2004−14
Figure 3: Specialty spirits, Latin America, company share (top five companies) by volume (%), 2008−09
Figure 4: Specialty spirits, Latin America, distribution channels by volume (%), 2008−09
Figure 5: Annual data review process
LIST OF TABLES
Table 1: Speciality spirits category definitions
Table 2: Speciality spirits distribution channels
Table 3: Specialty spirits, Latin America, value by segment ($m), 2004−09
Table 4: Specialty spirits, Latin America, value forecast by segment ($m), 2009−14
Table 5: Specialty spirits, Latin America, volume by segment (liters, million), 2004−09
Table 6: Specialty spirits, Latin America, volume forecast by segment (liters, million), 2009−14
Table 7: Specialty spirits, Latin America, company share (top 20 companies) by volume (%), 2008−09
Table 8: Specialty spirits, Latin America, volume by company (liters, million), 2008−09
Table 9: Specialty spirits, Latin America, distribution channels by volume (%), 2008−09
Table 10: Specialty spirits, Latin America, volume by distribution channel (liters, million), 2008−09
Table 11: Specialty spirits, Latin America, expenditure per capita ($), 2004−09
Table 12: Specialty spirits, Latin America, forecast expenditure per capita ($), 2009−14
Table 13: Specialty spirits, Latin America, consumption per capita (liters), 2004−09
Table 14: Specialty spirits, Latin America, forecast consumption per capita (liters), 2009−14
