Household Products Market in South Africa - Product Launch Almanac 2010

Introduction

Datamonitor’s Household Products Market in South Africa – Product Launch Almanac 2010 provides a complete guide to new product launches in South African household products market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the household products market in South Africa, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Household Products market in South Africa - New product SKUs by category
• Household Products market in South Africa - New product SKUs by manufacturer
• Household Products market in South Africa - New product by pack type and materials
• Household Products market in South Africa – New Product descriptions

Highlights

• 171 product SKUs launched in the South African Household Products market
• Laundry Detergents is the leading category in South African Household Products market
• Woolworths Group is the leading manufacturer in terms of new household products SKUs in South Africa

Reasons to Purchase

• Tracking your competitors latest innovations (and trends)
• Determine product innovation patterns by studying the characteristics of innovation activity in South African Household Products market
• Analyze trends in product development over time

Contents

Overview
Catalyst
Summary
Executive Summary
171 product skus launched in the South African household products market
Laundry Detergents is the leading category in South African Household Products market
Woolworths Group is the leading manufacturer in terms of new household products SKUs in South Africa
Bottles was the dominant packing type in the new products launched in South African Household Products market
Majority of the products launched in the household products market used plastic as the package material
Introduction
How to use this report
Disclaimer
Market definition
Household Products Market Overview
Market value, 2004–09
Market value forecast to 2014
Household Products Product Analysis
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material
Detailed Product Descriptions

APPENDIX

Further reading
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES

Figure 1: South Africa, household products market value by category ($m), 2004–09
Figure 2: South Africa, household products market value by category ($m), 2009–14
Figure 3: South Africa, household products market, new product SKUs by category, Oct 2009 – Sep 2010
Figure 4: South Africa, household products market, new product SKUs by air fresheners category, Oct 2009 – Sep 2010
Figure 5: South Africa, household products market, new product SKUs by dishwashing products category, Oct 2009 – Sep 2010
Figure 6: South Africa, household products market, new product SKUs by general purpose cleaners category, Oct 2009 – Sep 2010
Figure 7: South Africa, household products market, new product SKUs by paper products category, Oct 2009 – Sep 2010
Figure 8: South Africa, household products market, new product SKUs by textile washing products category, Oct 2009 – Sep 2010
Figure 9: South Africa, household products market, new product SKUs by toilet care category, Oct 2009 – Sep 2010
Figure 10: South Africa, household products market, new product SKUs by bleach & insecticides categories, Oct 2009 – Sep 2010
Figure 11: South Africa, household products market, new product SKUs by manufacturer, Oct 2009 – Sep 2010
Figure 12: South Africa, household products market, new product by package type, Oct 2009 – Sep 2010
Figure 13: South Africa, household products market, new product by package material, Oct 2009 – Sep 2010

LIST OF TABLES

Table 1: Household products category definitions
Table 2: South Africa, household products market value by category ($m), 2004–09
Table 3: South Africa, household products market value by category ($m), 2009–14
Table 4: South Africa, household products market, new product SKUs by category, Oct 2009 – Sep 2010
Table 5: South Africa, household products market, new product SKUs by air fresheners category, Oct 2009 – Sep 2010
Table 6: South Africa, household products market, new product SKUs by dishwashing products category, Oct 2009 – Sep 2010
Table 7: South Africa, household products market, new product SKUs by general purpose cleaners category, Oct 2009 – Sep 2010
Table 8: South Africa, household products market, new product SKUs by paper products category, Oct 2009 – Sep 2010
Table 9: South Africa, household products market, new product SKUs by textile washing products category, Oct 2009 – Sep 2010
Table 10: South Africa, household products market, new product SKUs by toilet care category, Oct 2009 – Sep 2010
Table 11: South Africa, household products market, new product SKUs by bleach & insecticides categories, Oct 2009 – Sep 2010
Table 12: South Africa, household products market, new product SKUs by manufacturer, Oct 2009 – Sep 2010
Table 13: South Africa, household products market, new product by package type, Oct 2009 – Sep 2010
Table 14: South Africa, household products market, new product by package material, Oct 2009 – Sep 2010
Table 15: So Pure Baby - Mosquito Spray
Table 16: Mr Muscle - Multi Surface Furniture Cleaner - Ocean Breeze
Table 17: Sunlight - 2-in-1 Handwash Washing Powder - Tropical Sensations
Table 18: Woolworths Essentials - Hi Foam Handwash Washing Powder
Table 19: Woolworths Essentials - Automatic Laundry Liquid; Delicate Automatic Laundry Liquid
Table 20: Pharmacist's Choice Green Planet - Multi-Purpose Wipes
Table 21: Woolworths Essentials - Liquid Fabric Softener - Aloe Vera; Floral Fresh; Liquid Fabric Softener Refill - Aloe Vera; Floral Fresh
Table 22: Woolworths Essentials - Bathroom Cleaner - Lily Breeze
Table 23: Woolworths Essentials - Antibacterial Washing Up Liquid - Spicy Citrus; Washing Up Liquid - Lemongrass Zest; Pink Grapefruit; Sensitive
Table 24: Woolworths Essentials - All Purpose Cleaner - French Lavender; Ocean Mist
Table 25: Woolworths Essentials - Kitchen Cleaner - Spicy Citrus
Table 26: Woolworths Essentials - Oxygenated Automatic Washing Powder
Table 27: Woolworths Essentials - Tile Cleaner - Lily Breeze
Table 28: Kleenex - Facial Tissues - Toy Story 3
Table 29: Cleaning Clinic - Spray & Buff Floor Polish - Rose
Table 30: Jeyes Home Guard - Thick Power Bleach - Apple & Peach
Table 31: Bio Crystal - 3-in-1 Auto Dishwash Powder - Ruby Grapefruit
Table 32: Glade Sensations - Air Freshener Refill - Harmony
Table 33: Glade Sensations - Glass Air Freshener - Falling In Love
Table 34: Mr Muscle - Multi Surface Furniture Cleaner - Lemon Fresh
Table 35: Premier - Toilet Tissue
Table 36: Satin Touch - Ultra Smooth Facial Tissues - Petals
Table 37: Spar - Non-Perforated Clingwrap
Table 38: Air Wick Aqua Mist Aqua Essences - Air Freshener Spray - Cool Linen & Almond Blossom; Freesia & Jasmine
Table 39: Dettol - Floor and All Purpose Cleaner - Lavender; Pine
Table 40: Jeyes I.C.U - Glass and Window Cleaner - Sea Fresh
Table 41: Mr Muscle - Window & Surface Cleaner Economic Refill - Fresh
Table 42: Mr Muscle - Bathroom Cleaner Economic Refill - Orange; Shower Shine Economic Refill
Table 43: Mr Muscle - Kitchen Cleaner Economic Refill - Orange
Table 44: Kleenex - Tissues - Anti-Viral
Table 45: Air Wick - 4-in-1 Air Freshener Spray - Summer Romance
Table 46: Clicks Deluxe - Triple Ply Wallet Tissues
Table 47: Source Roots of Nature - Linen & Room Spray - Bamboo & White Tea
Table 48: Closemyer - Washing Machine Cleaner
Table 49: Oxy-Brite by Punch - Stain Remover Liquid
Table 50: Clicks - Toilet Cleaning Wipes
Table 51: Clicks - Floor Tile Cleaner - Citrus
Table 52: Clicks - Anti-Bacterial Kitchen Cleaner
Table 53: Oh So Heavenly Beauty Sleep Collection - Soothing Pillow Mist - Wish Upon a Star
Table 54: Sunlight Turbo - Dishwashing Liquid Refill - Original
Table 55: Clicks Deluxe - Mini Pocket Tissues
Table 56: Clicks - Furniture Cleaning Wipes
Table 57: Clicks - Facial Tissues
Table 58: Spar Dishwash-it - Concentrated Dishwashing Liquid - Green Tea
Table 59: Garbie - Swing Bin Liners - Orange
Table 60: Spar Sanitise-It - Sanitizer - Pine Splash
Table 61: Air Scents - Fragrance Oil with Diffusing Sticks - Cotton Fresh
Table 62: Clicks - Auto Washing Powder
Table 63: Clicks - Hi-Foam Washing Powder
Table 64: Clicks - Disinfectant - Lavender
Table 65: Sunlight Turbo - Dishwashing Liquid - Original; Dishwashing Liquid Refill - Original
Table 66: Fresh'n Soft - Antibacterial Wet Wipes
Table 67: ProBac Biologicals - Bathroom Cleaner; Bathroom Cleaner Concentrate
Table 68: Air Scents - Area Freshener - Lavender Fields
Table 69: Carlton - Towel - Glass & Mirror
Table 70: O2 Gone - Hand Wash Stain Remover & Detergent Booster
Table 71: Hylux - Pop-up Facial Tissues
Table 72: Vanish - Liquid Stain Remover - White
Table 73: Bingo - Anti-Bacterial Kitchen Cleaner - Citrus
Table 74: Bingo - Anti-Bacterial Bath & Shower Cleaner; Mildew Cleaner
Table 75: Bingo - Floor & Tile Cleaner - Grapefruit; Pine
Table 76: Bingo - Anti-Bacterial Thick Bleach - Lavender; Lemon; Ocean Fresh
Table 77: Bingo - Anti-Bacterial Toilet Cleaner - Lemon; Pine
Table 78: 3Dot - Multi-Purpose Household Cleaner
Table 79: Mr Muscle - 5-in-1 Bathroom Cleaner; 5-in-1 Bathroom Cleaner Refill
Table 80: Shield Cool Leaves - Air Freshener - Green Fever; Rasta Red; Y'ello Dude
Table 81: Shield - Surf Board Air Freshener - Ocean Storm; Surf's Up; Wave Spray
Table 82: Shield Fresh - Fragrance Ball - Cricket; Face; Golf; Soccer
Table 83: Seventh Generation - Natural Dish Liquid - Free & Clear; Lavender Floral & Mint
Table 84: Tuffy - Fill 'n Freeze Storage Pouches
Table 85: Spar Designs - Printed Toilet Tissue - Dolphins
Table 86: Punch - 3X Concentrate Auto Washing Powder; Auto Laundry Liquid - Enzyme Active
Table 87: Cobra - Floor Wax Polish - Summer Flowers
Table 88: PnP No Name - 2 Ply Facial Tissues - White
Table 89: Glad Style - Zip Seal Freezer Bags
Table 90: Handy Andy Actifizz - Multipurpose Spray - Ocean Fresh; Summer Fresh; Multipurpose Spray Refill - Summer Fresh
Table 91: Air Wick Fresh Matic - Automatic Spray Refill - Magnolia & Cherry Blossom
Table 92: Airoma - Air Freshener - Citrus Breeze
Table 93: Jeyes - Power Cleaner & Disinfectant
Table 94: PnP Green - Auto 3-in-1 Dishwashing Tablets
Table 95: Duck Fresh Discs - Toilet Cleaner - Lime Zest
Table 96: Cobra - Multi Floor Cleaner - Floral
Table 97: Twinsaver - 1 Ply Toilet Tissue - White
Table 98: Cleaning Clinic - Hard Floor & Tile Cleaner - Pine Forest
Table 99: Cleaning Clinic - Wood & Laminated Floor Cleaner - Summer Citrus
Table 100: Spar Sanitise-It - Sanitizer - Lemon Boost
Table 101: Duck Fresh Discs - Toilet Cleaner - Marine
Table 102: Finish Powerball Quantum - Dishwasher Tablet
Table 103: Pharmacist's Choice Green Planet - Anti-Bacterial Multi-Purpose Spray Cleaner
Table 104: Handy Andy Actifizz - Multipurpose Spray Refill - Ocean Fresh
Table 105: Airwick - 4-in-1 Anti-Tobacco Air Freshener - Cedar & Orange
Table 106: Clicks - Toilet Rolls
Table 107: Ambi Pur Power Fresh - Rim Device Toilet Cleaner - Fresh Garden; Fresh Lavender; Ocean Fresh
Table 108: BIOMatic - Ultra Concentrated Automatic Washing Powder
Table 109: PnP - Hi Foam Washing Powder - Baby
Table 110: Twinsaver for Men - Pocket Tissue Multi-Pack
Table 111: Reef - Washing Powder
Table 112: Twinsaver - Facial Tissues Pocket Pack - Comforts
Table 113: House Brand - Liquid Fabric Softener - Baby
Table 114: House Brand - Dish Washing Liquid - Spearmint
Table 115: PnP - Refuse Bags - Clear
Table 116: Spar Wash-it - Dual Purpose Laundry Liquid - Delicates
Table 117: PnP - Pocket Tissues
Table 118: Spunsoft - Tumble Dryer Softener Sheets - Spring Fresh
Table 119: Clicks - All Purpose Cleaning Wipes - Lemon Fresh
Table 120: Air Scents - Air Enhancer - Cotton Fresh; Lavender Breeze; Lily Casablanca; Peach Petal
Table 121: Spar Dishwash-it - Concentrated Dishwashing Liquid - Anti-Bacterial; Grapefruit; Lemon
Table 122: Breath - Toilet Gel - Green Apple
Table 123: PnP - Automatic Washing Powder - Colours
Table 124: JIK - Bleach - Lemon Fresh; Potpourri
Table 125: Hygenix - Dog Repellent Black Bags
Table 126: Finish - Dishwasher Cleaner - Intensive Clean & Care
Table 127: PnP Green - Multi Surface Degreaser
Table 128: PnP Green - Pre-Wash Treatment
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