Household Products Market in the Philippines - Product Launch Almanac 2010

Introduction

Datamonitor’s Household Products Market in the Philippines – Product Launch Almanac 2010 provides a complete guide to new product launches in Philippine household products market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the household products market in the Philippines, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Household Products market in the Philippines - New product SKUs by category
• Household Products market in the Philippines - New product SKUs by manufacturer
• Household Products market in the Philippines - New product by pack type and materials
• Household Products market in the Philippines – New Product descriptions

Highlights

• 90 product SKUs launched in the Philippine Household Products market
• Disinfectants and Multi-Purpose Cleaners are the leading category in Philippine Household Products market
• Fervar Trading is the leading manufacturer in terms of new household products SKUs in Philippines

Reasons to Purchase

• Tracking your competitors latest innovations (and trends)
• Determine product innovation patterns by studying the characteristics of innovation activity in Philippine Household Products market
• Analyze trends in product development over time

Contents

Overview
Catalyst
Summary
Executive Summary
90 product skus launched in the Philippine household products market
Disinfectants and Multi-Purpose Cleaners are the leading category in Philippine Household Products market
Fervar Trading is the leading manufacturer in terms of new household products SKUs in Philippines
Bottles was the dominant packing type in the new products launched in Philippine Household Products market
Majority of the products launched in the household products market used plastic as the package material
Introduction
How to use this report
Disclaimer
Market definition
Household Products Market Overview
Market value, 2004–09
Market value forecast to 2014
Household Products Product Analysis
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material
Detailed Product Descriptions

APPENDIX

Further reading
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES

Figure 1: Philippines, household products market value by category ($m), 2004–09
Figure 2: Philippines, household products market value by category ($m), 2009–14
Figure 3: Philippines, household products market, new product SKUs by category, Oct 2009 – Sep 2010
Figure 4: Philippines, household products market, new product SKUs by air fresheners category, Oct 2009 – Sep 2010
Figure 5: Philippines, household products market, new product SKUs by general purpose cleaners category, Oct 2009 – Sep 2010
Figure 6: Philippines, household products market, new product SKUs by paper products category, Oct 2009 – Sep 2010
Figure 7: Philippines, household products market, new product SKUs by textile washing products category, Oct 2009 – Sep 2010
Figure 8: Philippines, household products market, new product SKUs by toilet care category, Oct 2009 – Sep 2010
Figure 9: Philippines, household products market, new product SKUs by bleach, dishwashing products & insecticides categories, Oct 2009 – Sep 2010
Figure 10: Philippines, household products market, new product SKUs by manufacturer, Oct 2009 – Sep 2010
Figure 11: Philippines, household products market, new product by package type, Oct 2009 – Sep 2010
Figure 12: Philippines, household products market, new product by package material, Oct 2009 – Sep 2010

LIST OF TABLES

Table 1: Household products category definitions
Table 2: Philippines, household products market value by category ($m), 2004–09
Table 3: Philippines, household products market value by category ($m), 2009–14
Table 4: Philippines, household products market, new product SKUs by category, Oct 2009 – Sep 2010
Table 5: Philippines, household products market, new product SKUs by air fresheners category, Oct 2009 – Sep 2010
Table 6: Philippines, household products market, new product SKUs by general purpose cleaners category, Oct 2009 – Sep 2010
Table 7: Philippines, household products market, new product SKUs by paper products category, Oct 2009 – Sep 2010
Table 8: Philippines, household products market, new product SKUs by textile washing products category, Oct 2009 – Sep 2010
Table 9: Philippines, household products market, new product SKUs by toilet care category, Oct 2009 – Sep 2010
Table 10: Philippines, household products market, new product SKUs by bleach, dishwashing products & insecticides categories, Oct 2009 – Sep 2010
Table 11: Philippines, household products market, new product SKUs by manufacturer, Oct 2009 – Sep 2010
Table 12: Philippines, household products market, new product by package type, Oct 2009 – Sep 2010
Table 13: Philippines, household products market, new product by package material, Oct 2009 – Sep 2010
Table 14: Sher - Disinfectant and Cleaner
Table 15: Sher - Glass Cleaner
Table 16: Domex - Bathroom Cleaner - Classic; Lemon; Pink Power
Table 17: MC - Metal Polish
Table 18: Robinsons Supersavers - Toilet Deodorizer - Apple; Sampaguita
Table 19: Hello Kitty - Facial Tissue - Jumbo Pack
Table 20: Aro - Pocket Facial Tissue
Table 21: SM Bonus - Travel Pack Facial Tissue
Table 22: SM Bonus - Glass Cleaner
Table 23: SM Bonus - Super Cleanser
Table 24: Downey - Fabric Conditioner Concentrate - Attraction
Table 25: Watsons Smiley World - Soft Facial Tissues
Table 26: Joy - Inter-Folded Towels
Table 27: Pure Joy - Kitchen Towel - Jumbo Roll
Table 28: Cheers - 2-Ply Jumbo Kitchen Towels - Design Print
Table 29: Sher - Antibacterial Bottle Washing Concentrate - Unscented
Table 30: Lysol - Disinfectant Spray - Country Scent; Crisp Linen; Early Morning Breeze
Table 31: Femme - Bathroom Tissue
Table 32: Surf - Antibacterial Laundry Detergent Powder
Table 33: Baygon Protector - Insect Killer - Crawling; Flying; Multi
Table 34: Axion Ultra - Dishwashing Liquid - Aloe
Table 35: Victoria - Natural Herbal Laundry Powder
Table 36: Sure Buy - Dish Washing Liquid - Anit-Bacterial; Calamansi; Lemon
Table 37: PUR Value - Facial Tissue
Table 38: Mr Muscle - Stick-On Toilet Bowl Cleaning Strip - Citrus
Table 39: Fiesta Tisyu - Regular Kitchen Towel - Design Prints
Table 40: Sher - All-Purpose Detergent Powder
Table 41: Sher - Dishwashing Liquid with Antibac - Apple; Lemon
Table 42: Sher - Toilet Bowl Cleaner
Table 43: Sher - Fabric Softener - Floral Blue
Table 44: Zen Zest - Aromatherapy Room Fragrance - Calming; Stimulating; Uplifting
Table 45: Cradle - Baby Bottle & Nipple Cleanser; Baby Bottle & Nipple Cleanser - Refill
Table 46: Vanita Supreme 600's - 4-Ply Premium Bathroom Tissue - Garden Bouquet
Table 47: Holy Seat - Disposable Toilet Seat Covers
Table 48: Holy Seat - Toilet Seat Spray
Table 49: Sanicare - Kitchen Towels - Jumbo
Table 50: Eveready - Super Heavy Duty Batteries - D
Table 51: Spa Essentials - Linen Spray - Breathe Easy; Energy; Sleep Easy
Table 52: Orita - Toilet Seat Cleaner
Table 53: Cel - 2-Ply Bathroom Tissue
Table 54: Golden Swan - Laminated Paper Plates - Party Colors
Table 55: SM Bonus - Dishwashing Liquid - Calamansi; Lemon
Table 56: Jade - 2-Ply Bathroom Tissue
Table 57: SM Bonus - Plastic Fork - Big
Table 58: Sureaid - Mosquito Repellent Spray
Table 59: Perwoll Baby - Laundry Detergent - Refill
Table 60: SM Bonus - Washing Machine Detergent
Table 61: SM Bonus - Fabric Softener
Table 62: SM Bonus - Toilet Bowl Cleaner - Lemon; Pine; Sampaguita
Table 63: SM Bonus - Disinfecting Wipes - Furniture; Household; Stainless Steel; Window and Glass
Table 64: SM Bonus - Laundry Bleach
Table 65: Bio Soff - Iron Mate - Refill; Spray
Table 66: Orita - 2-Ply Kitchen Towel
Table 67: Kitchen Mate - 2-Ply Multi-Purpose Kitchen Towel
Table 68: Glade - Perfume Toilet Rim Block - Wild Lavender
Table 69: Dazz - Dishwashing Liquid - Lemon; Original
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