Functional Drinks Market in India to 2013 (Soft Drinks)

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Introduction

This databook provides key data and information on the Functional Drinks Market in India (Soft Drinks). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The functional drinks category was valued at INR6,727.7m ($163m) in 2008, representing a CAGR of 91.9% since 2003.

By the end of 2013, the functional drinks category will be worth INR16,604.5m ($402.4m), with an expected CAGR of 19.8% between 2008 and 2013.

The functional drinks market volume totaled 20.7 million liters in 2008, representing a CAGR of 96.3% since 2003.

By the end of 2013, the functional drinks market will total 49.1 million liters, with an expected CAGR of 18.8% between 2008 and 2013.

The functional drinks market was led by energy drinks (representing 89.6% of the total value) followed by nutraceutical drinks with a 5.5% market share. Sports drinks accounts for the remaining 4.8% share.

Red Bull Gmbh is the market leader with a 72.8% share of the market.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the Functional Drinks Market in India (Soft Drinks)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Contents

CHAPTER 1 EXECUTIVE SUMMARY

Summary category level: functional drinks

CHAPTER 2 DEFINITION

CHAPTER 3 CATEGORY ANALYSIS: FUNCTIONAL DRINKS

Value analysis (Indian Rupee), 2003−08
Value analysis (Indian Rupee), 2008−13
Value analysis (US dollars), 2003−08
Value analysis (US dollars), 2008−13
Volume analysis, 2003−08
Volume analysis, 2008−13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 4 PESTLE ANALYSIS

Summary
Political analysis
Economic analysis
Social analysis
Technological analysis
Legal analysis
Environmental analysis

CHAPTER 5 MACROECONOMIC PROFILE

Macroeconomic indicators

CHAPTER 6 RESEARCH METHODOLOGY

Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES

Figure 1: Functional drinks, India, value by segment (INRm), 2003−13
Figure 2: Functional drinks, India, category growth comparison, by value, 2003−13
Figure 3: Functional drinks, India, volume by segment (liters, million), 2003−13
Figure 4: Functional drinks, India, category growth comparison, by volume, 2003−13
Figure 5: Functional drinks, India, company share by volume (%), 2007−08
Figure 6: Functional drinks, India, distribution channels by volume (%), 2007−08
Figure 7: Conflicts of high intensity (2007)
Figure 8: GDP growth fluctuates with the monsoons
Figure 9: Infrastructure investment commitments – India (2005–08)
Figure 10: Distribution of household income – 2005–25
Figure 11: Sex-ratio in India – 1990–2009
Figure 12: Annual additions to the stock of science and engineering graduates
Figure 13: Patent applications filed and patents granted in India (2002–06)
Figure 14: Patent applications filed and patents granted in other BRIC countries (2002–06)
Figure 15: Annual data review process

LIST OF TABLES

Table 1: Functional drinks category definitions
Table 2: Functional drinks distribution channels
Table 3: Functional drinks, India, value by segment (INRm), 2003−08
Table 4: Functional drinks, India, value forecast by segment (INRm), 2008−13
Table 5: Functional drinks, India, value by segment ($m), 2003−08
Table 6: Functional drinks, India, value forecast by segment ($m), 2008−13
Table 7: Functional drinks, India, volume by segment (liters, million), 2003−08
Table 8: Functional drinks, India, volume forecast by segment (liters, million), 2008−13
Table 9: Functional drinks, India, brand share by volume (%), 2007−08
Table 10: Functional drinks, India, volume by brand (liters, million), 2007−08
Table 11: Functional drinks, India, company share by volume (%), 2007−08
Table 12: Functional drinks, India, volume by company (liters, million), 2007−08
Table 13: Functional drinks, India, distribution channels by volume (%), 2007−08
Table 14: Functional drinks, India, volume by distribution channel (liters, million), 2007−08
Table 15: Functional drinks, India, expenditure per capita (INR), 2003−08
Table 16: Functional drinks, India, forecast expenditure per capita (INR), 2008−13
Table 17: Functional drinks, India, expenditure per capita ($), 2003−08
Table 18: Functional drinks, India, forecast expenditure per capita ($), 2008−13
Table 19: Functional drinks, India, consumption per capita (liters), 2003−08
Table 20: Functional drinks, India, forecast consumption per capita (liters), 2008−13
Table 21: Analysis of the Indian political landscape
Table 22: Analysis of the Indian economy
Table 23: Global working age population (15–59 years)
Table 24: Untapped market potential in India across select consumer goods
Table 25: Investment performance of India’s lagging states
Table 26: Analysis of the Indian social system
Table 27: Mid-year population by age (millions) in 2006
Table 28: Life expectancy at birth in India, 2000–10
Table 29: Analysis of the Indian technological landscape
Table 30: Average annual salaries for researchers across countries
Table 31: R&D incentives provided by the Indian government
Table 32: Analysis of the Indian legal landscape
Table 33: Analysis of Indian environmental landscape
Table 34: India population, by age group, 2003−08 (millions)
Table 35: India population forecast, by age group, 2008−13 (millions)
Table 36: India population, by gender, 2003−08 (millions)
Table 37: India population forecast, by gender, 2008−13 (millions)
Table 38: India nominal GDP, 2003−08 (INRbn, nominal prices)
Table 39: India nominal GDP forecast, 2008−13 (INRbn, nominal prices)
Table 40: India real GDP, 2003−08 (INRbn, 2000 prices)
Table 41: India real GDP forecast, 2008−13 (INRbn, 2000 prices)
Table 42: India real GDP, 2003−08 ($bn, 2000 prices)
Table 43: India real GDP forecast, 2008−13 ($bn, 2000 prices)
Table 44: India consumer price index, 2003−08 (2000=100)
Table 45: India consumer price index, 2008−13 (2000=100)
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