Baby Food Market in Italy to 2014

Introduction

This databook provides key data and information on the baby food market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on four categories: bottled baby food, baby cereals, other baby foods and baby snacks
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the baby food market, including company overview, key facts and business description

Highlights

• The market for baby food in Italy increased at a compound annual growth rate of 3.8% between 2004 and 2009.
• The bottled baby food category led the baby food market in Italy, accounting for a share of 77.4%.
• The leading player in the Italian baby food market is H.J. Heinz Company.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the baby food market in Italy
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Contents

CHAPTER 1 EXECUTIVE SUMMARY

Summary market level: baby food
  Market value
  Market value forecast
  Market volume
  Market volume forecast
  Market segmentation
  Market share
Summary category level: bottled baby food
  Market value
  Market value forecast
  Market volume
  Market volume forecast
  Market segmentation
  Market share
Summary category level: baby snacks
  Market value
  Market value forecast
  Market volume
  Market volume forecast
  Market segmentation
  Market share
Summary category level: other baby foods
  Market value
  Market value forecast
  Market volume
  Market volume forecast
  Market segmentation
  Market share
Summary category level: baby cereals
  Market value
  Market value forecast
  Market volume
  Market volume forecast
  Market segmentation
  Market share

CHAPTER 2 INTRODUCTION

What is this report about?
How to use this report
  Market definition
Table of Contents
List of Figures
List of Tables

CHAPTER 3 MARKET OVERVIEW

Value analysis (Euro), 2004−09
Value analysis (Euro), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 4 LEADING COMPANY PROFILES

H.J. Heinz Company
Groupe Danone

CHAPTER 5 CATEGORY ANALYSIS: BOTTLED BABY FOOD

Value analysis (Euro), 2004−09
Value analysis (Euro), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 6 CATEGORY ANALYSIS: BABY SNACKS

Value analysis (Euro), 2004−09
Value analysis (Euro), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 7 CATEGORY ANALYSIS: OTHER BABY FOODS

Value analysis (Euro), 2004−09
Value analysis (Euro), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 8 CATEGORY ANALYSIS: BABY CEREALS

Value analysis (Euro), 2004−09
Value analysis (Euro), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 9 COUNTRY COMPARISON

Value
Volume
  Market share

CHAPTER 10 NEW PRODUCT DEVELOPMENT

Product launches over time
Recent product launches

CHAPTER 11 MACROECONOMIC PROFILE

Macroeconomic Indicators

CHAPTER 12 RESEARCH METHODOLOGY

Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

CHAPTER 13 APPENDIX

Future readings
How to contact experts in your industry
Disclaimer

LIST OF TABLES

Table 1: Baby food category definitions
Table 2: Baby food distribution channels
Table 3: Italy, baby food, value by category (€m), 2004−09
Table 4: Italy, baby food, value forecast by category (€m), 2009−14
Table 5: Italy, baby food, value by category ($m), 2004−09
Table 6: Italy, baby food, value forecast by category ($m), 2009−14
Table 7: Italy, baby food, volume by category (kg, million), 2004−09
Table 8: Italy, baby food, volume forecast by category (kg, million), 2009−14
Table 9: Italy, baby food, brand share by value (%), 2008−09
Table 10: Italy, baby food, value by brand (€m), 2008−09
Table 11: Italy, baby food, company share by value (%), 2008−09
Table 12: Italy, baby food, value by company (€m), 2008−09
Table 13: Italy, baby food, distribution channels by value (%), 2008−09
Table 14: Italy, baby food, value by distribution channel (€m), 2008−09
Table 15: Italy, baby food, expenditure per capita (€), 2004−09
Table 16: Italy, baby food, forecast expenditure per capita (€), 2009−14
Table 17: Italy, baby food, expenditure per capita ($), 2004−09
Table 18: Italy, baby food, forecast expenditure per capita ($), 2009−14
Table 19: Italy, baby food, consumption per capita (kg), 2004−09
Table 20: Italy, baby food, forecast consumption per capita (kg), 2009−14
Table 21: H.J. Heinz Company key facts
Table 22: Groupe Danone key facts
Table 23: Italy, bottled baby food, value by segment (€m), 2004−09
Table 24: Italy, bottled baby food, value forecast by segment (€m), 2009−14
Table 25: Italy, bottled baby food, value by segment ($m), 2004−09
Table 26: Italy, bottled baby food, value forecast by segment ($m), 2009−14
Table 27: Italy, bottled baby food, volume by segment (kg, million), 2004−09
Table 28: Italy, bottled baby food, volume forecast by segment (kg, million), 2009−14
Table 29: Italy, bottled baby food, brand share by value (%), 2008−09
Table 30: Italy, bottled baby food, value by brand (€m), 2008−09
Table 31: Italy, bottled baby food, company share by value (%), 2008−09
Table 32: Italy, bottled baby food, value by company (€m), 2008−09
Table 33: Italy, bottled baby food, distribution channels by value (%), 2008−09
Table 34: Italy, bottled baby food, value by distribution channel (€m), 2008−09
Table 35: Italy, bottled baby food, expenditure per capita (€), 2004−09
Table 36: Italy, bottled baby food, forecast expenditure per capita (€), 2009−14
Table 37: Italy, bottled baby food, expenditure per capita ($), 2004−09
Table 38: Italy, bottled baby food, forecast expenditure per capita ($), 2009−14
Table 39: Italy, bottled baby food, consumption per capita (kg), 2004−09
Table 40: Italy, bottled baby food, forecast consumption per capita (kg), 2009−14
Table 41: Italy, baby snacks, value by segment (€m), 2004−09
Table 42: Italy, baby snacks, value forecast by segment (€m), 2009−14
Table 43: Italy, baby snacks, value by segment ($m), 2004−09
Table 44: Italy, baby snacks, value forecast by segment ($m), 2009−14
Table 45: Italy, baby snacks, volume by segment (kg, million), 2004−09
Table 46: Italy, baby snacks, volume forecast by segment (kg, million), 2009−14
Table 47: Italy, baby snacks, brand share by value (%), 2008−09
Table 48: Italy, baby snacks, value by brand (€m), 2008−09
Table 49: Italy, baby snacks, company share by value (%), 2008−09
Table 50: Italy, baby snacks, value by company (€m), 2008−09
Table 51: Italy, baby snacks, distribution channels by value (%), 2008−09
Table 52: Italy, baby snacks, value by distribution channel (€m), 2008−09
Table 53: Italy, baby snacks, expenditure per capita (€), 2004−09
Table 54: Italy, baby snacks, forecast expenditure per capita (€), 2009−14
Table 55: Italy, baby snacks, expenditure per capita ($), 2004−09
Table 56: Italy, baby snacks, forecast expenditure per capita ($), 2009−14
Table 57: Italy, baby snacks, consumption per capita (kg), 2004−09
Table 58: Italy, baby snacks, forecast consumption per capita (kg), 2009−14
Table 59: Italy, other baby foods, value by segment (€m), 2004−09
Table 60: Italy, other baby foods, value forecast by segment (€m), 2009−14
Table 61: Italy, other baby foods, value by segment ($m), 2004−09
Table 62: Italy, other baby foods, value forecast by segment ($m), 2009−14
Table 63: Italy, other baby foods, volume by segment (kg, million), 2004−09
Table 64: Italy, other baby foods, volume forecast by segment (kg, million), 2009−14
Table 65: Italy, other baby foods, brand share by value (%), 2008−09
Table 66: Italy, other baby foods, value by brand (€m), 2008−09
Table 67: Italy, other baby foods, company share by value (%), 2008−09
Table 68: Italy, other baby foods, value by company (€m), 2008−09
Table 69: Italy, other baby foods, distribution channels by value (%), 2008−09
Table 70: Italy, other baby foods, value by distribution channel (€m), 2008−09
Table 71: Italy, other baby foods, expenditure per capita (€), 2004−09
Table 72: Italy, other baby foods, forecast expenditure per capita (€), 2009−14
Table 73: Italy, other baby foods, expenditure per capita ($), 2004−09
Table 74: Italy, other baby foods, forecast expenditure per capita ($), 2009−14
Table 75: Italy, other baby foods, consumption per capita (kg), 2004−09
Table 76: Italy, other baby foods, forecast consumption per capita (kg), 2009−14
Table 77: Italy, baby cereals, value by segment (€m), 2004−09
Table 78: Italy, baby cereals, value forecast by segment (€m), 2009−14
Table 79: Italy, baby cereals, value by segment ($m), 2004−09
Table 80: Italy, baby cereals, value forecast by segment ($m), 2009−14
Table 81: Italy, baby cereals, volume by segment (kg, million), 2004−09
Table 82: Italy, baby cereals, volume forecast by segment (kg, million), 2009−14
Table 83: Italy, baby cereals, brand share by value (%), 2008−09
Table 84: Italy, baby cereals, value by brand (€m), 2008−09
Table 85: Italy, baby cereals, company share by value (%), 2008−09
Table 86: Italy, baby cereals, value by company (€m), 2008−09
Table 87: Italy, baby cereals, distribution channels by value (%), 2008−09
Table 88: Italy, baby cereals, value by distribution channel (€m), 2008−09
Table 89: Italy, baby cereals, expenditure per capita (€), 2004−09
Table 90: Italy, baby cereals, forecast expenditure per capita (€), 2009−14
Table 91: Italy, baby cereals, expenditure per capita ($), 2004−09
Table 92: Italy, baby cereals, forecast expenditure per capita ($), 2009−14
Table 93: Italy, baby cereals, consumption per capita (kg), 2004−09
Table 94: Italy, baby cereals, forecast consumption per capita (kg), 2009−14
Table 95: Global baby food market value, 2009
Table 96: Global baby food market split (value terms ($m), 2009), top five countries
Table 97: Global baby food market volume, 2009
Table 98: Global baby food market split (volume terms, 2009), top five countries
Table 99: Leading players, top five countries
Table 100: Italy baby food new product launches reports, by company (top five companies), 2009
Table 101: Italy baby food new product launches SKUs, by company (top five companies), 2009
Table 102: Italy baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 103: Italy baby food new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 104: Italy baby food new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 105: Italy baby food new product launches - recent five launches (2009)
Table 106: Italy population, by age group, 2004−09 (millions)
Table 107: Italy population forecast, by age group, 2009−14 (millions)
Table 108: Italy population, by gender, 2004−09 (millions)
Table 109: Italy population forecast, by gender, 2009−14 (millions)
Table 110: Italy nominal GDP, 2004−09 (€bn, nominal prices)
Table 111: Italy nominal GDP forecast, 2009−14 (€bn, nominal prices)
Table 112: Italy real GDP, 2004−09 (€bn, 2000 prices)
Table 113: Italy real GDP forecast, 2009−14 (€bn, 2000 prices)
Table 114: Italy real GDP, 2004−09 ($bn, 2000 prices)
Table 115: Italy real GDP forecast, 2009−14 ($bn, 2000 prices)
Table 116: Italy consumer price index, 2004−09 (2000=100)
Table 117: Italy consumer price index, 2009−14 (2000=100)

LIST OF FIGURES

Figure 1: Italy, baby food, value by category (€m), 2004−14
Figure 2: Italy, baby food, category growth comparison, by value, 2004−14
Figure 3: Italy, baby food, volume by category (kg, million), 2004−14
Figure 4: Italy, baby food, category growth comparison, by volume, 2004−14
Figure 5: Italy, baby food, company share by value (%), 2008−09
Figure 6: Italy, baby food, distribution channels by value (%), 2008−09
Figure 7: Italy, bottled baby food, value by segment (€m), 2004−14
Figure 8: Italy, bottled baby food, category growth comparison, by value, 2004−14
Figure 9: Italy, bottled baby food, volume by segment (kg, million), 2004−14
Figure 10: Italy, bottled baby food, category growth comparison, by volume, 2004−14
Figure 11: Italy, bottled baby food, company share by value (%), 2008−09
Figure 12: Italy, bottled baby food, distribution channels by value (%), 2008−09
Figure 13: Italy, baby snacks, value by segment (€m), 2004−14
Figure 14: Italy, baby snacks, category growth comparison, by value, 2004−14
Figure 15: Italy, baby snacks, volume by segment (kg, million), 2004−14
Figure 16: Italy, baby snacks, category growth comparison, by volume, 2004−14
Figure 17: Italy, baby snacks, company share by value (%), 2008−09
Figure 18: Italy, baby snacks, distribution channels by value (%), 2008−09
Figure 19: Italy, other baby foods, value by segment (€m), 2004−14
Figure 20: Italy, other baby foods, category growth comparison, by value, 2004−14
Figure 21: Italy, other baby foods, volume by segment (kg, million), 2004−14
Figure 22: Italy, other baby foods, category growth comparison, by volume, 2004−14
Figure 23: Italy, other baby foods, company share by value (%), 2008−09
Figure 24: Italy, other baby foods, distribution channels by value (%), 2008−09
Figure 25: Italy, baby cereals, value by segment (€m), 2004−14
Figure 26: Italy, baby cereals, category growth comparison, by value, 2004−14
Figure 27: Italy, baby cereals, volume by segment (kg, million), 2004−14
Figure 28: Italy, baby cereals, category growth comparison, by volume, 2004−14
Figure 29: Italy, baby cereals, company share by value (%), 2008−09
Figure 30: Italy, baby cereals, distribution channels by value (%), 2008−09
Figure 31: Global baby food market split (value terms, 2009), top five countries
Figure 32: Global baby food market value, 2004-09, top five countries
Figure 33: Global baby food market split (volume terms, 2009), top five countries
Figure 34: Global baby food market volume, 2004-09, top five countries
Figure 35: Annual data review process Skip to top