Baby and Child-Specific Products in Iran

May 2017 | 23 pages | ID: BEFDD222A3EEN
Euromonitor International Ltd

Abstracts

The population aged 0-11 was estimated to be more than 15,700,000 in 2016, below 20% of the total population. This implies a relatively strong consumer base for baby and child-specific products. Nevertheless, total value generated in this category remained very low mainly because of the low level of awareness and shopper preference being limited to basic offerings. In addition, the birth rate continued to decline as many young couples prefer to have no children or only one child despite governme...

Euromonitor International's Baby and Child-specific Products in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby and Child-specific Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby and Child-specific Products by Category: Value 2011-2016
  Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
  Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2012-2016
  Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2013-2016
  Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2013-2016
  Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2013-2016
  Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2016-2021
  Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
  Table 10 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2016-2021
Pakshoo Co in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
  Summary 1 Pakshoo Co: Key Facts
Competitive Positioning
  Summary 2 Pakshoo Co: Competitive Position 2016
Executive Summary
Low Base of Most Categories and Better Retail Presence Drive Growth
Reduced Purchasing Power Hampers Growth
Domestic Suppliers Strong in Personal Care While Multinationals Are Stronger in Beauty Categories
Products With Additional Claims Prove Popular for New Launches in 2016
Healthy Growth Predicted If Political/economic Situation Improves
Market Data
  Table 11 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 3 Research Sources