Traditional Toys and Games in the USA

The traditional toys and games category in the US is a very mature, with little room for growth. The US recession caused traditional toys and games to decline as consumers avoided frivolous spending and purchased toys positioned on value. Traditional toys and games in the US declined 2% over the review period as a whole. In 2010 the US economy began to show signs of recovery from the recession. As a result growth of 3% was achieved in 2010, marking the first year of positive movement since...

Euromonitor International's Traditional Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Traditional Toys and Games in the US
Euromonitor International
July 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2005-2010
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2005-2010
Table 3 Traditional Toys and Games Company Shares by Value 2008-2010
Table 4 Traditional Toys and Games Brand Shares by Value 2008-2010
Table 5 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2005-2010
Table 6 Forecast Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 7 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Hasbro Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 1 Hasbro Inc: Key Facts
Summary 2 Hasbro Inc: Operational Indicators (US & Canada)
Company Background
Production
Competitive Positioning
Summary 3 Hasbro Inc: Competitive Position 2010
Jakks Pacific Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 4 JAKKS Pacific Inc: Key Facts
Summary 5 JAKKS Pacific Inc: Operational Indicators (US)
Company Background
Production
Competitive Positioning
Summary 6 JAKKS Pacific Inc: Competitive Position 2010
Mattel Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 7 Mattel Inc: Key Facts
Summary 8 Mattel Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Mattel Inc: Competitive Position 2010
Executive Summary
Traditional Toys and Games Recover Alongside US Economy
Consumers Anxiously Await Next Generation of Video Game Consoles
Nintendo the Overall Leader of US Video Game Sales
Traditional Stores Benefit As Hypermarkets Focus on Groceries
Cautiously Optimistic View of US Toys and Games Environment
Key Trends and Developments
Licensing Remains Integral Part of US Toys and Games Market
Manufacturers and Retailers Aim To Please Tweens
Boundaries Blur Between Toys, Video Games and Phone Applications
Slow Economic Recovery Leads To New Toy Strategies
Consumers Await Next Generation of Video Game Consoles
Market Data
Table 8 Sales of Toys and Games by Category: Value 2005-2010
Table 9 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 10 Toys and Games Company Shares by Value 2008-2010
Table 11 Toys and Games Brand Shares by Value 2008-2010
Table 12 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 14 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 10 Research Sources Skip to top