TOMY Co Ltd in Toys and Games (Japan)

August 2015 | 2 pages | ID: T17ABBB21E6EN
Euromonitor International Ltd

Abstracts

TOMY, by utilising the existing strong brands of toys including Licca-chan, Plarail and TOMICA, aims to return to the leading position in traditional toys and games. In order to do so, the company implemented strategic directions including but not limited to strengthening social media marketing for example through Twitter and YouTube, acquiring licences for upcoming movies from Disney, and focusing on adult consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 TOMY Co Ltd: Key Facts
  Summary 2 TOMY Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 TOMY Co Ltd: Competitive Position 2014