Sony Indonesia PT in Toys and Games (Indonesia)

October 2014 | 2 pages | ID: S857C99E64CEN
Euromonitor International Ltd

Abstracts

Sony Indonesia PT will continue to lead the video games hardware and software categories by continuously building brand awareness and loyalty through strong advertising investment. In early 2014, the company is launching its Play Station 4, although it is set to face stronger competition as Microsoft Corp will officially launch the Xbox 360 also in early 2014.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Sony Indonesia PT: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Sony Indonesia PT: Competitive Position 2013