Sony Computer Entertainment Inc in Toys and Games (Japan)

October 2013 | 3 pages | ID: SC51A759DC9EN
Euromonitor International Ltd

Abstracts

Sony Computer Entertainment aims to continue its competitive position in video games hardware over the forecast period. The company’s primary goal is to protect its leading position in static video game consoles with its brand PlayStation from Nintendo Co’s Wii and Microsoft Corp’s Xbox, as well as to take over the leading position in hand-held video game consoles from Nintendo Co’s Nintendo 3DS with its PlayStation Portable. The company faces a challenge with both consumers and software...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Sony Computer Entertainment Inc: Key Facts
Summary 2 Sony Computer Entertainment Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Sony Computer Entertainment Inc: Competitive Position 2012