Sony Brasil Ltda in Toys and Games (Brazil)

October 2014 | 3 pages | ID: S87B091044EEN
Euromonitor International Ltd

Abstracts

Sony is focusing on the production of the PlayStation 3 in Brazil, since the company is still manufacturing the previous version of the console locally. The PlayStation 4 is still only available by being imported in the country, but due to its high price (around US$1,800.00), the purchases of this new console are still limited, so Sony will start to plan on moving its production to Brazil. The investments until 2014 from Sony in Brazil are estimated to be US$500 million, including all...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Sony Brasil Ltda: Key Facts
Summary 2 Sony Brasil Ltda: Operational Indicators
Company Background
Production
Summary 3 Sony Brasil Ltda: Production Statistics 2013
Competitive Positioning
Summary 4 Sony Brasil Ltda: Competitive Position 2013