Sonokong Co Ltd in Toys and Games (South Korea)

June 2017 | 2 pages | ID: S5E6F9F94C8EN
Euromonitor International Ltd

Abstracts

The company entered into a strategic alliance with global toy leader Mattel Inc towards the end of 2016. While the collaboration is aimed at strengthening the company’s capacity in the global market, it also expands the brand portfolio of Sonokong in the domestic market. With the agreement, Sonokong became the exclusive distributor for all of Mattel brands within South Korea for the initial contract period of two years.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Sonokong Co Ltd: Key Facts
  Summary 2 Sonokong Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Sonokong Co Ltd: Competitive Position 2016