Mimiworld Co Ltd in Toys and Games (South Korea)

October 2013 | 2 pages | ID: M3DB14DE614EN
Euromonitor International Ltd

Abstracts

Mimiworld is one of the long-running traditional toys and games manufacturers in South Korea. The company celebrated its 30th birthday in 2012. The company held a special event, selling Mimi dolls at the prices for which they were sold 30 years ago. Along with the event, the company emphasised that the parents who used to play with Mimi dolls can now give the same childhood memory to their children by buying them a Mimi doll. Like this, the company is trying to build the brand image as a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Mimiworld Co Ltd: Key Facts
Summary 2 Mimiworld Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mimiworld Co Ltd: Competitive Position 2012