Mega Brands Australia in Toys and Games (Australia)

January 2014 | 2 pages | ID: M98B16EAC10EN
Euromonitor International Ltd

Abstracts

Mega Brands Australia’s strategy involves actively innovating and focusing on new product developments, in order to drive interest and value growth in its toys and games offerings. The company invests 3-4% of annual sales in new product designs, engineering and development. Licensed products form a key part of the company’s portfolio, featuring toys from Thomas & Friends and Hello Kitty. Growing licensed products in its portfolio is an integral part of its strategy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mega Brands Australia: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mega Brands Australia: Competitive Position 2012