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Mattel Toys Srl in Toys and Games (Italy)

December 2015 | 2 pages | ID: M65146D283BEN
Euromonitor International Ltd

US$ 150.00

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Mattel has the goal of improving its lead in traditional toys and games in Italy, and it will maintain and improve investment in research and development to ensure continuing innovation, new product launches and new licences. This will partly be made possible by a consolidation of the company’s classical and historical lines and brands. Investment in the web and digital platforms will be continued by the company, as it is aware of the significance of such tools for contact with customers and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
  Summary 1 Mattel Toys Srl: Key Facts
  Summary 2 Mattel Toys Srl: Operational Indicators
Competitive Positioning
  Summary 3 Mattel Toys Srl: Competitive Position 2014


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